MARKETING MANAGEMENT

NAME

: M.DINESHBABU

DEPT NO : 09-CO-668 CLASS TOPIC : B.COM E :

Nokia 5130 Xpressmusic

Introduction
Nokia 5130Xpressmusic is introduced on 10 November 2009 by NiklasBildhauer, Germany. Nokia 5130XpressMusic is one of the Nokia's latest mobile phones in the series of XpressMusic. Nokia 5130 is manufactured in Romania .The total number of users is 13 million users allover the world. Inspired by the Nokia 5130 XpressMusic, Nokia took the name for the phone this latest type Nokia 5132 XpressMusic. Nokia 5132 XpressMusic looks similar to the type Nokia 5130 XpressMusic, but there is the logo on the home screen phone indicating that the handset was made for China Mobile. The primary goal of

Nokia5130Xpressmusic is to reach all levels of people with reasonable price level in the market. Nokia 5130Xpressmusic is a nice phone to access internet in mobile. The new Nokia 5130XpressMusic is an affordable music-centric mobile phone from Nokia. It does not contain all smart phone features but you will get all good music mobile phone features in it. Nokia 5130XpressMusic features a 3.5mm audio-jack, good battery backup, FM radio with RDS, dedicated music keys,2 mega pixel camera, Bluetooth, USB, and micro SD card slot with up to 16GB memory capacity.

Objectives
To set a new market trend. Unique feature with first in its segment.

 Competitive market price. Capture the moment and take a picture. Super design and color. Focused for music lovers. Connect to internet and browse the Web. High Camera quality. Mainly introduced to the youth group. Maintains high battery backup. Largely promotes recycling at time of disposal.

Features

2Megapixel camera with 4x digital zoom Video camera Display: Active matrix LCD, 240 x 320 pixels, 256,000colours, 2 inches Music player (MP3, MP4, AAC, eAAC+, and WMA music files) Stereo FM radio with RDS Ring tones: Video ring tones, MP3 and MP4 tones, eAAC+ tones, AAC tones, WMA tones, 64-voice polyphonic MIDI, message alert tones, and alarm clock tones Integrated hands free speaker Voice commands Voice recorder Messaging: SMS, MMS, email (SMTP, POP3 and IMAP 4) with attachments, Nokia Xpress audio messaging Games: Downloadable Java applications Animated screensavers, wallpaper, themes Internet: Nokia Mobile Search, WAP 2.0, HSCSD, EDGE

Connectivity: Bluetooth 2.0, USB 2.0, modem, 3.5mm headphone jack Memory: 30 Mbytes plus micro SD card (up to 2G bytes) Organizer: Alarm clock, calendar, to-do list, notes, calculator, stopwatch and countdown timer Flight mode Size: 108 x 47 x 15 mm Weight: 88g Battery standby: 288 hours Music playback: up to 21 hours

4PS
Product
The product should satisfy a wants and needs of the customers. Nokia 5130Xpressmusic satisfy all needs of the customers. People interested to buy Nokia 5130Xpressmusic because of design, color and style. Nokia 5130Xpressmusic is a nice phone to access internet in mobile. Nokia 5130 XpressMusic is one of the Nokia's latest mobile phones in the series of XpressMusic. Nokia 5130 is manufactured in Romania and it is a Java MIDP 2.0 enabled phone with Flash Lite 3.0. It also has a music player which supports the formats MP3, AAC, WMA, etc. For Internet access it has the Opera Mini browser and Windows Live support for instant messaging.

Quality and Quantity

Quality means the product or service does what it is intended to do. Quality is customer expectations

and satisfying the customer. Nokia 5130Xpressmusic is quality, quantity, reliability, structure and durability.

Design and Style

Nokia 5130Xpressmusic is a super design with 3 color (red, blue and silver) in market and style of the mobile is super in red color. People interest to buy Nokia 5130Xpressmusic because of style.

Packaging and labeling

Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging and labeling is the finish job of the company .Nokia Packaging and labeling the product in nice way.

Branding
Nokia is public limited company founded by Tampere, Finland (1865) incorporated in Nokia (1871).The Headquarters of Nokia is in Finland .Nokia operates a total of 9 manufacturing factory in world one in Chennai. Nokia creates the brand name because of battery life. Nokia is also engaged in providing free digital map information and navigation services through its wholly owned subsidiary Navteq. Nokia also has greater dependency on England based company duo namely Symbian Corporation for its mobile operating systems and OVI for its mobile-based application software development and distribution, which has made Nokia as highest-selling mobile-phone vendor

within the past few years. On 11 February 2011, Nokia announced a partnership with Microsoft which will mean most future Nokia smart phones will be powered by the Windows Phone 7 operating system.

Best-selling mobile phones of Nokia

Mobile
Nokia 1100

Sale of phones(in
250.3 million million)

Nokia 3210 Nokia 3310/3330 Nokia 2100 Nokia 5800 XpressMusic

150 million 126 million 20 million 13 million

Nokia 5130 XpressMusic

Nokia N95 Nokia N97 Nokia 6600 Nokia 3250 Nokia 8800

13 million
7 million 2 million 2 million shipped 1 million 1 million

Warrantee and guarantee

Nokia will not give Warrantee or guarantee to phone because of duplicate phone in the market but Nokia will help the customers to repair and service the phone in Nokia priority stations.

Technology
The 5130 XpressMusic has been entirely conceived and designed for sound quality and use equivalent to that of an MP3 player. It is compatible with most MP3 AAC, eAAC, eAAC +, MP3, Midi, WMA, and WAMR MXMF). With its outstanding music playback it is possible to listen to 20 hours of music (songs or radio).

Price
In ordinary usage, price is the quantity of payment or compensation given by one party to another in return for goods or services. Economists sometimes define price in a more general or abstract sense to the widely understood definition above. According to this view, price is defined as the ratio between the quantity of goods that are exchanged for each other in a transaction.

Competitive price
Indian Rupees Pakistani 4389 (INR) 7900 (PKR)

Rupees Dollar 92 (USD)

Nokia 5130Xpressmusic enter in the Indian market with reasonable price (Rs8337). Then price is decreases by Nokia company to increases the profit. Nokia 5130Xpressmusic today price is Rs3843.

Discounts

Nokia priority and other shop will give discount to customer to increases the sale of the shop and mobile company. It will increase the profit of the company. Customers will be attracted to buy phone in the particular shops.

EMI

Wholesaler will not give EMI for Nokia phone but Nokia priority and retailer give will give EMI to customer for increasing the sale of the shop.

Comparison

Nokia 5130Xpressmusic K750i

Sony Ericsson

Nokia 5130Xpressmusic vs. Sony ericsson K750i as follows

General Information Brand Model Mobile Price Weight Form Factor Dimensions Operating

Nokia 5130 XpressMusic Nokia 5130 XpressMusic Rs.3,843 88 g Bar 107.5 X 46.7 X 14.8 mm GSM 850 / 900 / 1800 / 1900 Mhz

Sony Ericsson K750i Sony Ericsson K750i Rs.7,890 99 gm g Bar 100.00 X 46.00 X 20.50 mm GSM 900 / GSM 1800 / GSM 1900

Frequency 3G Display Display Colour Display Size Camera Image capture Image resolution Image zoom Video capture Video resolution Video zoom Modes Music & Video Audio player FM Radio Speaker Tv output Audio Jack Video player Data & Connectivity GPRS Edge Mobile office Wireless Protocol Mobile sync Bluetooth Infrared Port PTT Memory Inbuilt memory Memory slot Expandable Phone Book Call Information Dialled Yes 20MB Yes, Micro SD Card Yes, Up To 16G, 1GB Card Included Yes, 2000 Entries, Photocall Yes --Yes, V2.0 With A2DP No Yes, Micro USB V2.0 No Yes, V2.0 Yes Yes No No No Yes, Class 32 Yes, Class 32 Yes No Yes Yes, Video Formats : MP4, H.263, H.264 Yes Yes, Music Formats : MP3, WMA, EAAC+ With Dedicated Music Keys, 3.5mm Audio Yes, MP3/AAC Player Jack Yes, Stereo FM Radio With RDS No Yes Yes Yes 2.0 Inches, TFT 256K Colors 240X320 pixels Yes Yes, 2.0 Mega Pixels Camera 1600.0 X 1200.0 Pixels Yes, Digital Zoom Yes Yes, QCIF@15fps Yes, 8x Digital Zoom Yes 1632x1224 Pixels TFT, 256K Colors 220.00X220 pixels, 1.8 inches pixels Yes Yes, 2 MP

Missed call Received Call recording Battery Battery model Talk time Standby time Technology Java OS Games

Yes Yes No

liion1020mAh Up toUp To 6 Hours Hours Up toUp To 288 Hours Hours Up To 288 Hours Up to9 Hours Hours 400 Hours

Yes, MIDP 2.1

Yes, MIDP 2.0

Yes

Yes + Downloadable

Place Wholesales

Nokia himself started Nokia priority for customers to decreases the price level of the phone. The main reason for started Nokia priority is direct communication with customer in the market.

Retailer

Retail businesses are building mobile apps that do much more than just display products for sale. Mobile apps can shape the in-store experience, empower the purchasing process, and create interesting and dynamic ways to interact with the customer.

Market conditions
Nokia has adjusted its second quarter outlook downwards in response to difficult market conditions that are making the transition to Windows Phone 7 more challenging than first expected. Read on for the full details. Nokia's decision in February to switch to Microsoft's mobile operating system as its main smart phone platform may well be the right decision in the long run, but with the first Windows Phone devices only set to go on sale towards the end of the year, it leaves Nokia vulnerable in the meantime.

Logistics

Nokia factory was started in Chennai on 2006. After Nokia started factory in Chennai Nokia phone price is decreases up to 40% in the Indian market (Example: on 2005 Nokia 1100 cost is Rs3000 but on 2009 cost is Rs1700). Nokia have factory 9 countries including Chennai. Nokia is selling mobile photo in 150 countries.

Promotions
Promotion is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision. Nokia promotes the product through use internet advertisement, special events, endorsements, and newspapers.

Advertisement

Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as

websites and text messages .Nokia advertisement is creative and effective in television, internet and newspaper.

Sale promotion

Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Media and non-media marketing communication are employed for a predetermined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons ,freebies, loss leaders, point

of purchase displays, premiums, prizes, product samples, and rebates.

Direct marketing

Nokia priority partner was started to increases the sale and profit of Nokia and to avoid the retailers. The main reason for started Nokia priority partner is direct communication with customer in the market.

Offers

Nokia priority give price discount to customer up to Rs1500 but Poorvika , Univercell and mobile store offer like free bag, DTH ,insurance ,watch and Sim cards for increasing in sales and profit of the retail shop.

Conclusion
The more people buying Nokia phones because of user friendly .Even the uneducated know how to use the phone because of Nokia (speed dial, navigation key, go to button and selection keys).Nokia is the latest selling mobile in the world because of people belief Nokia product are with maximum battery life.

Life is happy with Nokia