UNIVERSITY OF TECHNOLOGY, SYDNEY

Faculty of Engineering and Information Technology School of Systems, Management and Leadership

31258 Innovation for Global Relationships Management Spring 2012 Assignment 1 Research Report
Due date: 12th September 2012 (week 7) Hardcopy to be submitted to your tutor at the beginning of your tutorial. Softcopy is to be submitted to Turnitin.
This is a group assignment with three students from same tutorial class. On your assignment cover sheet state the name of the student who uploaded your report into Turnitin for your group. A penalty of 10% of possible marks will be imposed per day for assignments submitted after the due date for both late hard or soft copies.

Assignment worth: 25% of the total subject mark Objectives

This assignment addresses the following course objectives: 1. Explain the impact and opportunities of IT within the Australian and global economic context by using computer tools such as portals, etc to maintain relationships and grow these opportunities. 2. Discuss how IT adds value to business in e-commerce, relationship and knowledge management, user modelling for customer satisfaction, outsourcing, offshoring and software development by using computers for innovation that leads to competitive advantage.

Task
As many companies are enduring negative impacts as a result of the Global Financial Crisis (GFC) write a report which describes where IT has been employed by a global business to enhance its competitiveness for its services or products in its marketplace, and which improves the businesss economic sustainability (i.e. improves the companys profitability). In your answer discuss what IT facility(s) (i.e. applications and/or hardware, etc.), together with any associated business process improvements, were employed to bring about their commercial advantage or improvement in their marketplace; When developing your report, include the following discussions; 1. Briefly describe how the GFC impacted your chosen business, how did these impacts manifest themselves, and to what extent? 2. Reflect on your findings by analysing the businesss IT strategy(s) employed and then discuss - will these strategies be successful for that business? Explain your reasoning and substantiate your deductions based on the research you present in your report.
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UNIVERSITY OF TECHNOLOGY, SYDNEY

Assignment format
Length: 2,500 words (max) Font size: 12pt (min) Line spacing: Double line spacing Page use: Single sided Binding: Staple on top left hand corner Cover sheet: UTS standard coversheet (see UTSOnline)

Marking
Executive Summary, Introduction and Conclusion. Reflective analysis of research in business improvements, showing appropriate and clear deductions. Your views well-argued showing understanding of the relevant issues backed by relevant references and/or example. Grammar, spelling, section layout and report presentation. Quality of references used in your report and reference list. 2 marks 10 marks 10 marks 2 marks 1 marks

For group assessments in this Subject, students will be assessed as a team, where each member of the team will receive the same mark for the assignment. If you have trouble with the operation of your group, ask the Tutor for advice (preferably ask as a group). If some of the groups feel that other members are not contributing, the Tutor should be informed and a group meeting held to produce a solution. In extreme cases a group member may be asked by the Lecturer to do extra work or accept a lower mark. No complaints about group operation will be considered after the assignment has been handed in. Note: Questions in relation to the assignment should be posted to the Discussion Board on UTS Online. Make sure you have read the Assignment outline before you ask your question. Questions on the assignment that are received via email will not be answered.

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