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Philippine Design Competitiveness Act 2012 (Senator TG Guingona)

Philippine Design Competitiveness Act 2012 (Senator TG Guingona)

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Published by TG Guingona
Philippine Design Competitiveness Act 2012 (Senator TG Guingona and Senator Manny Villar)
Philippine Design Competitiveness Act 2012 (Senator TG Guingona and Senator Manny Villar)

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Published by: TG Guingona on Sep 06, 2012
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10/15/2012

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FOR PERIOD OF AMENDMENTSFIFTEENTH CONGRESS OF THE )REPUBLIC OF THE PHILIPPINES )Second Regular Session )SENATES.B. No. 3071(In substitution of Senate Bill Nos. 1064 and 2930, taking into consideration the speech ofSenator Guingona III entitled “Design Council of the Philippines” dated August 9, 2011)Prepared Jointly by the Committee on Trade and Commerce, Local Government, Ways andMeans, Economic Affairs, and Finance with Senators Villar and Guingona III as authorsthereof
“AN ACTPROMOTING COMPETITIVE FILIPINO DESIGN, PROVIDING FOR THE PURPOSEA NATIONAL DESIGN POLICY AND RE-ENGINEERING AND RENAMING THEPRODUCT DEVELOPMENT AND DESIGN CENTER OF THE PHILIPPINES(PDDCP) AS THE DESIGN CENTER OF THE PHILIPPINES AND FOR OTHERPURPOSES”
Be it enacted by the Senate and the House of Representatives of the Philippines in Congress assembled: 
SECTION 1. Short Title. – This Act shall be known as the “Philippine Design
1
Competitiveness Act of 2011”
2
SECTION 2.
Statement of Policy.
It is the declared policy of the State to enhance the
3
competitiveness and innovativeness of Philippine products and services to drive sustainable
4
economic growth.
5
The State shall also endeavor to promote an economy and society driven by creativity,
6
design and innovation that are responsive to our fast-changing times, while being reflective
7
of the Filipino culture and identity. It shall also advocate the protection of the ideas and
8
innovations of its local talents.
9
The State shall also promote the adaptation of design principles, such as creativity,
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efficiency, user-centeredness, and sustainability, in government processes and public
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programs, so that it may channel and use its resources to deliver its services more efficiently
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and effectively.
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SECTION 3.
Purpose and Objectives. - 
The State shall promote and strengthen the
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Philippine design industry to achieve the following purpose:
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a.
 
“Establish a national design policy
, which shall be an integrated, forward-
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thinking and long-range direction and strategy for the Philippine design
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industry;
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b.
 
Build and promote design awareness
to the public by making good design
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accessible to everyone through different activities and events;
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c.
 
Create demand for good design
by integrating design into other industries
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and aspects of society, thereby extending its impact economically, socially
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and environmentally;
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d.
 
Cultivate capabilities and resources of Filipino designers
to produce
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world-class designs and innovations; so that we may
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e.
 
Leverage Filipino design for global competitiveness
, consequently
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establishing a distinct and strategic national brand that reflects our country’s
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culture, heritage and traditions;
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f.
 
Incorporate design solutions to government processes and public
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development problems,
thereby making design a priority component in
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national development and social innovation; and
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g.
 
Ultimately, create an environment and culture that values and drives
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innovation
so that the Philippines may leverage our raw materials, natural
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resources, and creativity to stay ahead of the curve.”
34
 
35
SECTION 4.
Reengineering the Product Development and Design Center of the 
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Philippines and Strengthening its Mandate. – 
 
The Product Development and Design
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Center of the Philippines (PDDCP) is hereby reengineered and renamed into the Design
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Center of the Philippines, herein referred to as the Design Center.
 
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The Design Center is mandated to be the primary policy, planning, coordinating,
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implementing, regulating, and administrative entity of the executive branch of government
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that will promote and develop the Philippine design industry.
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As the national center for design, it will spearhead the creation and implementation of the
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National Design Policy, with a vision to create a culture of design-driven innovation in the
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Philippines.
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To effectively carry out this mandate, the Design Center shall exercise the following powers
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and functions:
47
 
48
1.
 
Create the National Design Policy
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-
 
Formulate the National Design Policy, herein referred to as NDP, aligning it with
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the Government’s economic agenda;
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-
 
Continuously formulate 5-year-plans that are in line with the general NDP, but
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reflective of the changing conditions in both the domestic and international
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environments;
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-
 
Coordinate, monitor, and assess the implementation of the NDP, and, when
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necessary, update the NDP in the light of changing market conditions in both the
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domestic and international environments;
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-
 
Establish dialogue with designers and industry stakeholders to encourage them
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to actively engage with the crafting and implementation of the design policy;
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-
 
Establish an evaluation system through which the results of the NDP (as well as
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singular projects and programs) could be assessed and improved.
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2.
 
Implement the National Design Policy
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-
 
Spearhead the implementation of the NDP, with the purpose of achieving its
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goals, as expounded in Section 9 of this bill. The NDP goals that the Design
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Center is expected to achieve can be broadly classified into the following
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categories:
66
o
 
Design Awareness & Culture
67
o
 
Design Education
68

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