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Published by: Post Carbon Institute on Sep 06, 2012
Copyright:Attribution Non-commercial


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Dear Friend of Post Carbon Institute:In the past 24 months, Post Carbon Institute has been realizing the promise of our early years. As we approach our 10
 anniversary, we have developed a tightly integrated set of strategies (as detailed on the following page) for enacting ourmission. Operating within this framework, and responding nimbly to rapidly changing conditions, PCI produces a richvariety of accessible, e
ective products that are having apowerful impact.To point to just a few highlights (more are detailed in this report) from 2010-2011:
Published our
agship book,
Post Carbon Reader 
, which won the Independent Publishers Book Award, went into afourth printing in 2011, yielded 20,000 free chapter downloads, and is being used in classrooms at more than 30 academicinstitutions across the US.
Produced a viral video, “300 Years of Fossil Fuels in 300 Seconds,” which won a 2010 DoGooder YouTube Nonpro
t Video of the Year award and blew past 1,000,000 views in 2011.
HostedEnergyBulletin.net(soon to beresilience.org), where 3.5 annual visitors (1.4 million unique ) learned about living a lower-energy, higher-satisfaction life in community.
Reached hundreds of thousands more people through 150+ speaking events, 20+ webinars, and 200+ media hits, andregularly touched our 20,000+ e-news subscribers, 10,000+ Facebook fans, and 5,000+ Twitter followers. Although I am reluctant to boast, I can’t help but highlight that our team generates more innovative products, with morecreativity and deeper impact, than any think tank of comparable size—and even than many larger groups. Have a look atinside, and I think you’ll agree: Post Carbon Institute returns a remarkable Energy Return on Energy Invested (EROEI).Sincerely, Asher MillerExecutive Director
Letter from the Executive Director
Mission & Strategy 
“If we do nothing, we still get to a post-carbon future—but it will be bleak.However, if we plan the transition, we can have a world that supports robust communitiesof healthy, creative people and ecosystems with millions of other species.”— Richard Heinberg, Post Carbon Institute Senior Fellow-in-Residence
It’s been a turbulent two years….
In the news:
a Gulf oil spill, an Arab Spring, a European currency crisis, a Japanese tsunami and nuclear meltdown, and global protestsand uprisings.
On the rise:
oil prices, fracking, debt, CO
, sea levels, and extremeweather.
On the wane:
citizen con
dence, new discoveries of conventionalfossil fuels, fresh water, biodiversity, and viable options.
On the global stage:
realization that these are no ordinary crises,but the unwinding of an over-leveraged, under-resourced, globalizedeconomy.
On the local level:
emerging as the most e
ectiveresponse to these massive changes.
On the PCI agenda:
making clear the resource, environmental,economic, and social constraints driving these trends, and the urgency of responding e
ectively.In 2010-2011, the question for Post Carbon Institute was not, “
What todo? 
” but rather, “
What to do
” So many challenges, all of theminterrelated, and so many areas needing urgent attention! As a think tank focused primarily on North America and the English-speaking world, we support community resilience as a primary response. PCI integrates and connects high-level thinking with on-the-ground action, bringing together the best ideas and models fortransitioning to the post-carbon future as quickly, equitably, andsustainably as possible.In 2010-2011, building on the wise counsel of our Fellows, Board, Advisers, Allies, and Supporters, PCI re
ned our three primary strategies:
Setting the Agenda:
Research, analysis, and writing that providesa systems-view reframing of our resource, environment, economy, andsocial challenges.
Changing the Conversation:
Taking the core ideas andinformation from “Setting the Agenda” and communicating themthrough public speaking, media interviews, social media, webinars,websites, animations, videos, etc.
Building Resilience:
Providing concrete, tangible resources forindividuals and communities to take action.
e following report details these strategies, our activities andoutcomes over the last two years, and our plans going forward.

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