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2.3.4 . 69: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16
2.4.2 . 72: 1, 2, 3, 4, 5, 6
2.5.3 . 75: 1, 2, 3, 4, 5, 6, 7, 8, 9
2.6.3 . 79: 1, 2, 3, 4, 5, 6, 7, 8, 9
2.7.2 . 84: 1, 2, 3, 4, 5, 6

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