Started in New York City in 1929under the name AviationCorporation. It was founded bySherman Fairchild.
1930, renamed American Airwaysafter combining 85 small airlines.
1934, airmail was suspendedcausing difficulty and the causefor new ideas.
Renamed to its current AmericanAirlines and the first plane to payoff itself without the need forpostal revenues was built.
1964, AMR introduced the firstcomputerized airline ticketreservation system (SABRE)
1980, new CEO Bob Crandallintroduces frequent fliersprogram.
1982, Purchase of domesticairline.
1987, Nashville Eagle wasrenamed American Eagle.
1989, Donald Trump wasprevented from purchasingAmerican Airlines and new routesto Japan, Latin America, andLondon were bought.
1996, 20% of SABRE was soldand a code-sharing agreementwas made with British Airways.
1999, One world (alliance of major airlines around the world)was formed because of agreement with British Airways.
2000, AMR sold its shares of Canadian Airlines along with theremaining of SABRE.
2001, AMR bought the assets of the failed TWA for $743m.
2003, AMR was on the brink of bankruptcy after losing $1.3B
Text Book: Strategic Management Author: Fred R. David