Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
American Airlines 2004

American Airlines 2004

Ratings: (0)|Views: 10|Likes:
Published by tuanaviationvn

More info:

Published by: tuanaviationvn on Sep 07, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

03/14/2015

pdf

text

original

 
Amy Kakuk, Beth Theriault, andJessica Bourgoin
 All images from www.aa.com
 
Agenda
Company History
A Little More About Us
Our Planes
Where We Fly
Vision Statement
Mission Statement
Company Ratios
External Analysis
Opportunities
Threats
CPM
EFE
Internal Analysis
Strengths
Weaknesses
IFE
Matrix Analysis
SWOT Analysis
Space
IE matrix
Grand Strategy
QSPM
Recommended Strategies
Future Plans
AMR in the News
 
 AMR Timeline
Started in New York City in 1929under the name AviationCorporation. It was founded bySherman Fairchild.
1930, renamed American Airwaysafter combining 85 small airlines.
1934, airmail was suspendedcausing difficulty and the causefor new ideas.
Renamed to its current AmericanAirlines and the first plane to payoff itself without the need forpostal revenues was built.
1964, AMR introduced the firstcomputerized airline ticketreservation system (SABRE)
1980, new CEO Bob Crandallintroduces frequent fliersprogram.
1982, Purchase of domesticairline.
1987, Nashville Eagle wasrenamed American Eagle.
1989, Donald Trump wasprevented from purchasingAmerican Airlines and new routesto Japan, Latin America, andLondon were bought.
1996, 20% of SABRE was soldand a code-sharing agreementwas made with British Airways.
1999, One world (alliance of major airlines around the world)was formed because of agreement with British Airways.
2000, AMR sold its shares of Canadian Airlines along with theremaining of SABRE.
2001, AMR bought the assets of the failed TWA for $743m.
2003, AMR was on the brink of bankruptcy after losing $1.3B
Text Book: Strategic Management Author: Fred R. David

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->