Global Production, Outsourcing, And Logistics (Chapter 16)

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Chapter Sixteen

Global Production,Outsourcing, and Logistics

16 - 3

McGraw-Hill/Irwin International Business, 6/e© 2007 The McGraw-Hill Companies, Inc., All Rights Reserved.

Opening Case

•When introducing the X-Box gaming console,Microsoft had to decide if it shouldmanufacture the console or outsourcemanufacturing to a 3

rd

party

-Microsoft primarily creates software and lackedthe manufacturing capabilities to make the X-Box

•Microsoft decided to outsource production toFlextronics for four reasons

-Flextronics had been pursuing an industrial parkstrategy so that it could control its supply chain-Flextronics had a global presence-Flextronics could use Web-based informationsystems to share information with Microsoft-Microsoft trusted Flextronics

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wow this is awesome...I like this it has really help me to know more of what my lecturer thought me

reply05 / 11 / 2012