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Chapter Twelve
The Strategy of International Business
 
12 - 3
 McGraw-Hill/Irwin International Business, 6/e© 2007 The McGraw-Hill Companies, Inc., All Rights Reserved.
Opening Case
Wal-Mart moved into other countries for threereasons
-Growth opportunities at home were becomingconstrained-It thought it could create value by transferring itsbusiness model to foreign markets-It wished to preempt other retailers that were alsostarting to expand globally
Wal-Mart initially treated foreign markets muchlike the US; it did discover that this was not thecorrect approach
of 00

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