Impact of Social Advertisement on Indian Society3
“It's about applying marketing and advertising principles to
health and social issues and bringing about positive behavioral change.”
Social advertising is used for implementation of programs designed tobring about social change using concepts from commercial marketing.Through this board activity we try to create the general awarenessabout various social and ecological problems.The Government and social organistions have started advertisingcampaign to inform, educate people in different areas of social interest.They used the print media as the major source for the communication.By-performing some street plays and some celebrity endorsementadvertisements in our board.Social advertising identified the social problem and then an advertisingcampaign designed to solve the problem. The social problem may berelated to some kind of behavior like smoking or taking drugs, they giveout the message like anti-smoking, anti-drugs etc. in newspapers, onbill boards, and in the form of short advertisements on television.Advertising ideas, such as, reduce traffic jam, improve health, conserveof natural resources, family Planning, educate girls, and eradicate childmarriage etc. serve basic social and economic needs.Social advertising approach is used for informing, educating andpersuading the society on basic issues.