For more than 30 years, TheCapitol.Net and its predecessor, Congressional QuarterlyExecutive Conerences, have been training proessionals rom government, military,business, and NGOs on the dynamics and operations o the legislative and executivebranches o the U.S. government and how to work with them.Our training and publications include congressional operations, legislative and budget process, communication and advocacy, media and public relations, testiying beoreCongress, research skills, legislative drating, critical thinking and writing, and more.Our publications and courses, written and taught by current Washington insiders whoare all independent subject matter experts, show how Washington works.™ Our productsand services can be ound on our web site at <
www.TheCapitol.Net
>.TheCapitol.Net is a non-partisan irm. Additional copies o the
Media Relations Handbook or Government, Associations, Nonproits, and Elected Oicials
can be ordered directly rom the publisher.Secure online ordering is available on the web site, <
www.TCNMRH.com
>.The Training Edition o
Media Relations Handbook or or Government, Associations, Nonproits, and Elected Oicials
is used as course materials in several o the media training programs oered by TheCapitol.Net. See our web site or more inormation,<
www.WorkWithTheMedia.com
>.
Citation Form—URLs
We use a standard style or all web addresses, also known as Uniorm Resource Locators(URLs). URLs appear in text next to the irst mention o the resource being described,and are surrounded with open and close angle brackets.Web addresses that have the standard web addressing orm at the beginning o the URLo “http://www.” we show only the initial “www.” For example, the URL “http://www.domainname.com” will appear in text and tables as “<
www.domainname.com
>”.For URLs that begin with anything other than “www.,” such as “http://thomas.loc.gov”,the URL will appear in text and tables as “<
http://thomas.loc.gov
>”. For example, the URL“http://www3.domain.gov” will appear in text and tables as “<
http://www3.domain.gov
>”.Design and production by Zaccarine Design, Inc., Chicago, IL,
zacdesign@mac.com
.Ebook conversion by Paula Reichwald <
igossi.com>
.Index by Enid Zaren <
IndexingPartners.com
>.Copyright © 2012 By TheCapitol.Net, Inc.PO Box 25706Alexandria, VA 22313-5706703-739-3790 Toll-ree: 1-877-228-5086www.TheCapitol.Net All Rights Reserved. Printed in the United States o America.ISBN: Ebook ISBN:Sotcover: 978-1-58733-167-1 Amazon Kindle: 978-1-58733-253-1Hardbound: 978-1-58733-171-8 B&N nook: 978-1-58733-254-8Google Editions: 978-1-58733-262-3