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or Government, Associations,Nonprofts, and Elected Ofcials
Second Edition
Bradord Fitch Jack Holt, Editor
MediaRelationsHandbook
 
or Government, Associations,Nonproits, and Elected Oicials
Second Edition
Bradord Fitch Jack Holt, Editor
MediaRelationsHandbook
 
For more than 30 years, TheCapitol.Net and its predecessor, Congressional QuarterlyExecutive Conerences, have been training proessionals rom government, military,business, and NGOs on the dynamics and operations o the legislative and executivebranches o the U.S. government and how to work with them.Our training and publications include congressional operations, legislative and budget process, communication and advocacy, media and public relations, testiying beoreCongress, research skills, legislative drating, critical thinking and writing, and more.Our publications and courses, written and taught by current Washington insiders whoare all independent subject matter experts, show how Washington works.™ Our productsand services can be ound on our web site at <
www.TheCapitol.Net
>.TheCapitol.Net is a non-partisan irm. Additional copies o the
 Media Relations Handbook or Government, Associations, Nonproits, and Elected Oicials
can be ordered directly rom the publisher.Secure online ordering is available on the web site, <
www.TCNMRH.com
>.The Training Edition o 
 Media Relations Handbook or or Government, Associations, Nonproits, and Elected Oicials
is used as course materials in several o the media training programs oered by TheCapitol.Net. See our web site or more inormation,<
www.WorkWithTheMedia.com
>.
Citation Form—URLs
We use a standard style or all web addresses, also known as Uniorm Resource Locators(URLs). URLs appear in text next to the irst mention o the resource being described,and are surrounded with open and close angle brackets.Web addresses that have the standard web addressing orm at the beginning o the URLo “http://www.” we show only the initial “www.” For example, the URL “http://www.domainname.com” will appear in text and tables as “<
www.domainname.com
>”.For URLs that begin with anything other than “www.,” such as “http://thomas.loc.gov”,the URL will appear in text and tables as “<
http://thomas.loc.gov
>”. For example, the URL“http://www3.domain.gov” will appear in text and tables as “<
http://www3.domain.gov
>”.Design and production by Zaccarine Design, Inc., Chicago, IL,
 zacdesign@mac.com
.Ebook conversion by Paula Reichwald <
igossi.com>
.Index by Enid Zaren <
 IndexingPartners.com
>.Copyright © 2012 By TheCapitol.Net, Inc.PO Box 25706Alexandria, VA 22313-5706703-739-3790 Toll-ree: 1-877-228-5086www.TheCapitol.Net All Rights Reserved. Printed in the United States o America.ISBN: Ebook ISBN:Sotcover: 978-1-58733-167-1 Amazon Kindle: 978-1-58733-253-1Hardbound: 978-1-58733-171-8 B&N nook: 978-1-58733-254-8Google Editions: 978-1-58733-262-3
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