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English for Economic Purposes (Manual)

English for Economic Purposes (Manual)

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Published by Pletniov Vlad
The study of business, a major component of our economy, is increasingly important to all. Everyone in our economy interacts with business – through the products we buy, the advertisements we hear, the jobs we hold and the money we invest. From many perspectives, it is important that young people understand the role of business in our society and begin to comprehend what their relationship is to business and the economy in which they live.
The study of business, a major component of our economy, is increasingly important to all. Everyone in our economy interacts with business – through the products we buy, the advertisements we hear, the jobs we hold and the money we invest. From many perspectives, it is important that young people understand the role of business in our society and begin to comprehend what their relationship is to business and the economy in which they live.

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Published by: Pletniov Vlad on Sep 08, 2012
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ENGLISH FOR ECONOMIC PURPOSES
CONTENTS
INTRODUCTION
……………………………………………………………………….….2000
1. MARKET ECONOMY 
………………………………………………………………….31.1Business………………………………………………………………………1.2The Economics oBusiness…………………………………………………….
1.2.1 Planned Economies…………………………………………………………
1.3Supply, Demand, Price andCompetition………………………………………
2. THE FORMS OF BUSINESS OWNERSHIP
………………………………………222.1 Sole Proprietorships…………………………………………………………….2.2 Partnerships…………………………………………………………………….2.3 Corporations……………………………………………………………………
3. MONEY AND BANKING
………………………………………………………………413.1 What is Money?3.2 The Supply of Money3.3 The Banking Industry
3.3.1 Other Financial Institutions………………………………………………….3.3.2 Services Provided by the FinancialInstitutions………………………………
4. SECURITIESMARKETS
……………………………………………………………….614.1 How Securities Are Bought and Sold………………………………………..4.2 The Role of the Stockbroker…………………………………………………….
5. FINANCIALMANAGEMENT
………………………………………………………….715.1 What is Financial Management?……………………………………………….5.2 Sources of Unsecured Short-TermFinancing………………………………….5.3 Sources of Secured Short-TermFinancing…………………………………….5.4 Sources of Long-Term Financing………………………………………………
6. ACCOUNTING………………………………………………………………………… 89
6.1 Accounting and Accountants………………………………………………….6.2 The Accounting Equation, The Balance Sheet and the IncomeStatement…..
7. MANAGEMENT………………………………………………………………………105
7.1 Management Resources………………………………………………………..7.2 Basic Management Functions………………………………………………….7.3 Levels and Areas of Management………………………………………………7.4 Key Management Skills…………………………………………………………
8. MARKETING
…………………………………………………………………………..1268.1 The Value Added by Marketing…………………………………………………– 1 –
 
 A. Talp, O. Calina
ă
8.2 The Marketing Concept. Its Evolution andImplementation………………….8.3 Markets and Their Classifications……………………………………………8.4 Developing Marketing Strategies……………………………………………
BIBLIOGRAPHY 
……………………………………………………………………….146
– 2 –
 
ENGLISH FOR ECONOMIC PURPOSES
INTRODUCTION
 The study of business, a major component of our economy, is increasinglyimportant to all. Everyone in our economy interacts with business – through theproducts we buy, the advertisements we hear, the jobs we hold and the money weinvest. From many perspectives, it is important that young people understand therole of business in our society and begin to comprehend what their relationship is tobusiness and the economy in which they live. The fundamental objectives of this book focus on introducing students to theworld of business and helping prepare them for a more meaningful and beneficialinteraction with businesses and our economy.A basic understanding of the business world and the knowledge of economicsare needed by everyone who plans a career in business. The materials presentedare designed to facilitate the accomplishment of the following main goals:
-
Aid students in acquiring a vocabulary of business and economic terms;
-
Provide students with an understanding of the many activities,problems and decisions involved in operating a business successfullyunder the present economic conditions;
-
Help students enrich their economic culture. This book comprises eight basic chapters (1 - 4 chapters are written by OlgaCalina, 5 - 8 chapters – by Adela Talp
ă
) and each chapter is accompanied by manyother sub-chapters. Each new theme contains the explanation of business andeconomic terms in English, their translation into Romanian and Russian. The textsare followed by many activities such as pair-work, group-work, individual work, andby such communicative instructive methods as simulation, role-play,problematization, case study, etc. This book is intended primarily for the students of cycle I who study Englishfor economic purposes and for all the others who are interested to study business inEnglish and such aspects of economic realities as management, marketing,accounting, finance, etc. This book also presents some historical data on the moneyand banking industry development, the accounting origin and others.As this is a language course we can give only a general view of the economicsectors, we do recommend those ones interested in enhancing the sectorialknowledge to consult the books on the reference list.We wish to express a great deal of appreciation to all the teachers at theChair of Applied Modern Languages who have supported us in publishing this book.
The Authors
– 3 –

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