Listeners can't go back and re-read a long or confusingsentence. Use short sentences with a basic subject-verb-object structure. Avoid compound or complex sentences.
My grandmother, who came to America when she was a littlegirl, told me yesterday that she still remembers the firsttime she saw the Statue of Liberty, which she said made hercry, but I'm not sure why. My grandmother came to America when she was a little girl.Yesterday she told me she still remembers the first timeshe saw the Statue of Liberty. She said it made her cry.But I'm not sure why.
4. Prefer the present tense.5. Use short words.Simpler is better. Use a simple, basic vocabulary. How canyou make something simpler by using smaller words?
Cathy declared she really liked chocolate.
"Said" worksjust as well as "declared," but it is one syllable shorter and crisper.
Gene attempted to purchase a new camera.
"Tried to buy" isthree syllables shorter than "attempted to purchase
it is easier to understand aurally.
Readers can stop to look up unfamiliar words and come backto the same place; listeners
. You can find a list ofthe 500 most common words at http://www.world-english.org/english500.htm).6. Use the personal and intimate "you" and "I" forms ofverbs. Directly addressing your audience is the most basicform of interactivity.8. Avoid parenthetical statements, since they're difficultfor the ear to handle. People can hear certain punctuationeasily. Periods. Even commas. Not parentheses. Breakparentheses into separate sentences or leave them out.9. Paraphrase more, quote less. When you use a directquote, give credit at the beginning of the sentence.