ACTION PLAN FOR STORE NAME Tgl 1

ro n

CENTRAL PARK ROAD SHOW I ROAD SHOW II IKLAN KORAN

Dec-11 MANAGER BANK PROMO

MUHAMAD SOFIYAN TRAINING STOCK TAKE OTHER

Thematic

Brand
Fa i r

2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

P ol yt

0SIM @ LOWER GROUND

QTR

PROMO BANK ADD DISC 10%

BANKING PROMO PREPARATION AND FOCUS ON SALES FOCUS ON SALES

TRAINING PROCEDURE PENJUALAN (BY : SPV)/ CEK IM TRAINING LED LG (BY : BPK.HARYADI/PROMOTOR)

SPV MEETING

Y E A R E N D S A L E

LG Exhibition @ ATRIUM

L G F A I R

POLYTRON MINIMAX @ LOWER GROUND

JUNIOR

PROMO BANK ADD DISC 10%

LG EXHIBITON @ LAGUNA ATRIUM FOCUS ON SALES

TRAINING PROCEDURE PENJUALAN (BY : SPV)/ CEK IM

TRAINING KULKAS LG (BY : PROMOTOR) TRAINING AC LG (BY : PROMOTOR) TRAINING SAFETY 5 BY SPV CSA BANKING PROMO PREPARATION AND FOCUS ON SALES FOCUS ON SALES SPV MEETING

MIDNIGHT SALE

QTR

PROMO BANK ADD DISC 10%

TRAINING PROCEDURE PENJUALAN (BY : SPV)/ CEK IM

TRAINING HOME THEATRE LG (BY : BPK SUNGKONO/PROMOTOR)

SHARING MASALAH & SOLUSI DI FLOOR

TRAINING SAFETY 5 BY SPV CSA BANKING PROMO PREPARATION AND FOCUS ON SALES FOCUS ON SALES SPV MEETING

OSIM ROAD SHOW @ LOWER GROUND

HALF PAGE

PROMO BANK ADD DISC 10%

TRAINING PROCEDURE PENJUALAN (BY : SPV)/ CEK IM TRAINING MESIN CUCI LG (BY : PROMOTOR) SHARING MASALAH & SOLUSI DI FLOOR PREPARE STOCK TAKING
MINI PROMO BANK ADD DISC 10% BANKING PROMO PREPARATION, PREPARE STOCK TAKING AND FOCUS ON SALES FOCUS ON SALES PROMOTION BANKING PROMOTION 10% DISC 02TH TO 04TH DES 2011 BANKING PROMOTION 10% DISC 09TH TO 11TH DES 2011 BANKING PROMOTION 10% DISC 16TH TO 18TH DES 2011 BANKING PROMOTION 10% DISC 23TH TO 25TH DES 2011 TOTAL PROMO BANKING LG EXIBITION 07TH TO 11TH DES 2011 POLYTRON 05TH TO 18TH DES 2011 LG EXIBITION 19ST DES 2011 TO 01ST JAN 2012 TOTAL ROAD SHOW SALES TARGET Rp1,300,000,000 Rp1,500,000,000 Rp1,200,000,000 Rp1,500,000,000 Rp5,500,000,000 Rp4,000,000,000 Rp200,000,000 Rp300,000,000 Rp4,500,000,000 SPV MEETING

SALES TARGET LAST MONTH SALES COMP. BUDGET PER DAY STOCK BUDGET

9,000,000,000 4,829,145,477 186.4% 290,322,581 9,574,468,085

CONCRETE CONTENTS OF ACTION 1 STILL FOCUS & CONCENTRATION TO ACHIEVE POLYTRON FAIR TARGET 2 FOCUS & CONCENTRATION TO ACHIEVE LG FAIR TARGET, MORE TRAINING STAFF AND LG ABOUT THE LG PRODUCT ESPECIALLY NEW MODEL AND HIGH END TECHNOLOGY 3 4 5 6 7 1 2 3 4 5 6 7 FOCUS & CONCENTRATION TO ACHIEVE LG EXHIBITION TARGET, MAKE SURE MAN POWER ENOUGH AND MORE SALE HIGH END LG PRODUCT FOCUS & CONCENTRATION TO ACHIEVE POLYTRON ROAD SHOW TARGET @ LOWER GROUND FOCUS & CONCENTRATION TO ACHIEVE OSIM ROAD SHOW TARGET @ LOWER GROUND TRAINING TO ALL STAFF AND PROMOTER ESPECIALY NEW OJT ABOUT TRANSACTION PROCESS, START FROM MAKE THE CUSTOMER DATA UNTIL THE GOODS ARE RECEIVED WELL BY CUSTOMERS IN EVENTS FOCUS & CONCENTRATION TO ACHIEVE SALES TARGET STORE, BRAND FAIR, SAFETY 5 AND SALE MORE DC ITEM AND SLOW MOVING ITEM UNTIL CLEAR TETAP FOKUS DAN KONSENTRASI UNTUK MENCAPAI TARGET POLYTRON FAIR FOKUS DAN KONSENTRASI UNTUK MENCAPAI TARGET LG FAIR, MELAKUKAN BANYAK PELATIHAN KEPADA SEMUA STAFF DAN PROMOTER TENTANG PRODUK LG KHUSUSNYA PRODUK TERBARU DAN TEKNOLOGI YANG TINGGI FOKUS DAN KONSENTRASI UNTUK MENCAPAI TARGET LG EXHIBITION, MEMASTIKAN MAN POWER YANG CUKUP DAN BERUSAHA MENJUAL PRODUK-PRODUK LG YANG LEBIH MAHAL DAN LEBIH TINGGI TEKNOLOGINYA FOKUS DAN KONSENTRASI UNTUK MENCAPAI TARGET ROAD SHOW POLYTRON @ LOWER GROUND, MEMASTIKAN MAN POWER YANG CUKUP FOKUS DAN KONSENTRASI UNTUK MENCAPAI TARGET ROAD SHOW OSIM @ LOWER GROUND PELATIHAN KEPADA SEMUA STAFF DAN PROMOTER TENTANG PROSES TRANSAKSI DI BEST DENKI DARI MEMBUAT CUSTOMER DATA SAMPAI MENGAMBIL BARANG DIGUDANG LALU MENGETES BARANG DAN MENYERAHKAN KEPADA CUSTOMER FOKUS DAN KONSENTRASI UNTUK MENCAPAI TARGET PENJUALAN TOKO, BRAND FAIR, SAFETY 5 DAN MENJUAL BANYAK BARANG DISKONTINYU DAN BARANG-BARANG YANG PENJUALANNYA LAMBAT SAMPAI HABIS

ACTION PLAN FOR STORE NAME Tgl 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 SALES TARGET LAST MONTH SALES COMP. BUDGET PER DAY STOCK BUDGET Thematic Brand CENTRAL PARK PROMOSI BANK IKLAN KORAN MINI

Jan-12 MANAGER BANK PROMO PROMO BANK ADD DISC 10%

MUHAMAD SOFIYAN TRAINING FOCUS ON SALES OTHER SCHEDULLE

L G
G O N G X I F A T C H A I

GENERAL CLEANING CHECK IM, PRICE TAG & POP TRAINING LED LG (BY : BPK.HARYADI/PROMOTOR)
TRAINING SAFETY 5 BY SPV CSA QTR PROMO BANK ADD DISC 10% BANKING PROMO PREPARATION AND FOCUS ON SALES FOCUS ON SALES SPV MEETING

KEY IN INVENTORY

F A I R S A M S U N G F A I R
8,500,000,000 9,693,527,700 87.7% 274,193,548 9,042,553,191

INVENTORY COMPILATION

GENERATE/CHECKING DISCREPANCY

GENERAL CLEANING CHECK IM, PRICE TAG & POP

TRAINING AV LED 3D SAMSUNG , HA NEW WASHING MACHINE SAMSUNG BY PROMOTER, IT/DIGICAM PANASONIC CAMCORDER
TRAINING AV BLUE RAY SAMSUNG , HA NEW TECHNOLOGY AIR CONDITIONER SAMSUNG BY PROMOTER, IT PRINTER BROTHER BY PROMOTER

TRAINING SAFETY 5 BY SPV CSA (ROLE PLAY)

DISCREPANCY COMPILATION SPV MEETING FINAL CHECKING SUBMIT TO HQ

QTR

PROMOSI TOP SPENDER FOR UOB CUSTOMER

PROMO BANK ADD DISC 10%

BANKING PROMO PREPARATION AND FOCUS ON SALES FOCUS ON SALES

GENERAL CLEANING CHECK IM, PRICE TAG & POP

TRAINING SHARP BIG SCREEN (BY : SHARP)
TRAINING AV NEW HOME THEATER SAMSUNG , HA NEW MODEL SIDE BY SIDE SAMSUNG BY PROMOTER, DIGICAM OLYMPUS BY PROMOTER

TRAINING SAFETY 5 BY SPV CSA (STUDY CASE) BANKING PROMO PREPARATION AND FOCUS ON SALES MINI PROMO BANK ADD DISC 10% FOCUS ON SALES SPV MEETING

GENERATE 10 DAYS OFFICER INPUT/CHECK SUPERVISOR CHECK/REPLY OFFICER INPUT REASON SUBMIT TO MGR SPV MEETING

GENERAL CLEANING CHECK IM, PRICE TAG & POP TRAINING AV SMART TV SAMSUNG , HA NEW MODEL FRIDGE HITACHI BY PROMOTER, IT MODEM SPEED UP
TRAINING SAFETY 5 BY SPV CSA (MASALAH DAN SOLUSI) MINI PROMO BANK ADD DISC 10% BANKING PROMO PREPARATION AND FOCUS ON SALES FOCUS ON SALES

GENERAL CLEANING CHECK IM, PRICE TAG & POP

PREPARE STOCK TAKING PROMOTION BANKING PROMOTION 10% DISC 01TH TO 02ND JAN 2012 BANKING PROMOTION 10% DISC 06TH TO 08TH JAN 2012 BANKING PROMOTION 10% DISC 20TH TO 23TH JAN 2012 BANKING PROMOTION 10% DISC 27TH TO 29TH DES 2011 SALES TARGET Rp900,000,000 Rp1,500,000,000 Rp1,800,000,000 Rp1,200,000,000 Rp5,400,000,000

TOTAL PROMO BANKING CONCRETE CONTENTS OF ACTION 1 STILL FOCUS & CONCENTRATION TO ACHIEVE LG FAIR TARGET, MORE TRAINING STAFF AND LG ABOUT THE LG PRODUCT ESPECIALLY NEW MODEL AND HIGH END TECHNOLOGY 2 STILL FOCUS & CONCENTRATION TO ACHIEVE ELECTROLUX FAIR TARGET, MORE TRAINING STAFF AND PROMOTER ABOUT THE ELECTROLUX PRODUCT ESPECIALLY NEW MODEL AND HIGH END TECHNOLOGY 3 STILL FOCUS & CONCENTRATION TO ACHIEVE SHARP BIG SCREEN FAIR TARGET, MORE TRAINING STAFF AND PROMOTER ABOUT THE SHARP PRODUCT ESPECIALLY LED 60" UPPER 4 FOCUS & CONCENTRATION TO ACHIEVE SAMSUNG FAIR TARGET, MORE TRAINING STAFF AND PROMOTER ABOUT THE SAMSUNG PRODUCT ESPECIALLY NEW MODEL AND HIGH END TECHNOLOGY 5 FOCUS & CONCENTRATION TO ACHIEVE HITACHI FAIR TARGET, MORE TRAINING STAFF AND PROMOTER ABOUT THE HITACHI PRODUCT ESPECIALLY NEW MODEL AND HIGH END TECHNOLOGY 6 TRAINING TO ALL STAFF AND PROMOTER ESPECIALY NEW OJT ABOUT TRANSACTION PROCESS, START FROM MAKE THE CUSTOMER DATA UNTIL THE GOODS ARE RECEIVED WELL BY CUSTOMERS IN EVENTS 7 FOCUS & CONCENTRATION TO ACHIEVE SALES TARGET STORE, BRAND FAIR, SAFETY 5 AND SALE MORE DC ITEM AND SLOW MOVING ITEM UNTIL CLEAR 1 2 3 4 5 6 7 TETAP FOKUS DAN KONSENTRASI UNTUK MENCAPAI TARGET LG FAIR, MELAKUKAN BANYAK PELATIHAN KEPADA SEMUA STAFF DAN PROMOTER TENTANG PRODUK LG KHUSUSNYA PRODUK TERBARU DAN TEKNOLOGI YANG TINGGI TETAP FOKUS DAN KONSENTRASI UNTUK MENCAPAI TARGET ELECTROLUX FAIR, MELAKUKAN BANYAK PELATIHAN KEPADA SEMUA STAFF DAN PROMOTER TENTANG PRODUK ELECTROLUX KHUSUSNYA PRODUK TERBARU DAN TEKNOLOGI YANG TINGGI TETAP FOKUS DAN KONSENTRASI UNTUK MENCAPAI TARGET SHARP BIG SCREEN FAIR, MELAKUKAN BANYAK PELATIHAN KEPADA SEMUA STAFF DAN PROMOTER TENTANG PRODUK SHARP KHUSUSNYA PRODUK LED 60" KEATAS FOKUS DAN KONSENTRASI UNTUK MENCAPAI TARGET SAMSUNG FAIR, MELAKUKAN BANYAK PELATIHAN KEPADA SEMUA STAFF DAN PROMOTER TENTANG PRODUK SAMSUNG KHUSUSNYA PRODUK TERBARU DAN TEKNOLOGI YANG TINGGI FOKUS DAN KONSENTRASI UNTUK MENCAPAI TARGET HITACHI FAIR, MELAKUKAN BANYAK PELATIHAN KEPADA SEMUA STAFF DAN PROMOTER TENTANG PRODUK HITACHI KHUSUSNYA PRODUK TERBARU DAN TEKNOLOGI YANG TINGGI PELATIHAN KEPADA SEMUA STAFF DAN PROMOTER TENTANG PROSES TRANSAKSI DI BEST DENKI DARI MEMBUAT CUSTOMER DATA SAMPAI MENGAMBIL BARANG DIGUDANG LALU MENGETES BARANG DAN MENYERAHKAN KEPADA CUSTOMER FOKUS DAN KONSENTRASI UNTUK MENCAPAI TARGET PENJUALAN TOKO, BRAND FAIR, SAFETY 5 DAN MENJUAL BANYAK BARANG DISKONTINYU DAN BARANG-BARANG YANG PENJUALANNYA LAMBAT SAMPAI HABIS

Tgl 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29

D G I O STORE NAME G N I G Thematic T A X L I

F A A U T D I C O H A V I

ACTION PLAN FOR

S Brand A M S U N G F A I R
S H A R P F A I R

P R PROMOSI BANK O M O S I T O P S P E N D E R F O R U O B C U S T O M E R

CENTRAL PARK IKLAN KORAN

Feb-12 MANAGER BANK PROMO

MUHAMAD SOFIYAN TRAINING STOCK TAKING Training Samsung Fair AUVI By SPV dan Promotor KEY IN INVENTORY SPV MEETING INVENTORY COMPILATION BANKING PROMO PREPARATION AND FOCUS ON SALES FOCUS ON SALES OTHER SCHEDULLE

MINI

PROMO BANK ADD DISC 10%

GENERAL CLEANING CHECK IM, PRICE TAG & POP

Training Samsung Fair Home App By SPV dan Promotor Training Greeting six Prhases, 4S & 5S By SPV GENERATE/CHECKING DISCREPANCY

Training Prosedur-Prosedur Pembuatan SOC by CSA

MINI PROMO BANK ADD DISC 10% BANKING PROMO PREPARATION AND FOCUS ON SALES FOCUS ON SALES SPV MEETING DISCREPANCY COMPILATION

I D I O F A I R / M A K A S A R O P E SALES TARGET N LAST MONTH SALES I COMP LM N LAST YEAR SALES G

COMP LY BUDGET PER DAY S STOCK BUDGET A

GENERAL CLEANING CHECK IM, PRICE TAG & POP

Sharp AV 3D Training By- SPV, Promotor Training S.O.P dan Attitude by SPV/ AEO FINAL CHECKING SUBMIT TO HQ SPV MEETING

Training Safety 5 dan Bagaimana Cara Menjual Cross Selling by SPV

MINI PROMO BANK ADD DISC 10% BANKING PROMO PREPARATION AND FOCUS ON SALES FOCUS ON SALES

GENERAL CLEANING CHECK IM, PRICE TAG & POP

Training Home APP Air Purifier dan AC SHARP Training S.O.P, Customer Data by SPV dan CSA

GENERATE 10 DAYS OFFICER INPUT/CHECK SUPERVISOR CHECK/REPLY OFFICER INPUT REASON SUBMIT TO MGR

Safety 5 Roll Play by SPV dan CSA

QTR PROMO BANK ADD DISC 10% BANKING PROMO PREPARATION AND FOCUS ON SALES FOCUS ON SALES SPV MEETING

GENERAL CLEANING CHECK IM, PRICE TAG & POP Safety 5 Study Kasus by SPV dan CSA
PREPARE STOCK TAKING 6,500,000,000 5,587,021,164 116.3% 4,497,630,242 145% 224,137,931 6,500,000,000 PROMOTION BANKING PROMOTION 10% DISC 03TH TO 05TH FEB 2012 BANKING PROMOTION 10% DISC 10TH TO 12TH FEB 2012 BANKING PROMOTION 10% DISC 17TH TO 19TH FEB 2012 BANKING PROMOTION 10% DISC 24TH TO 26TH FEB 2012 TOTAL PROMO BANKING SALES TARGET Rp1,100,000,000 Rp1,500,000,000 Rp1,100,000,000 Rp1,500,000,000 Rp5,200,000,000

CONCRETE CONTENTS OF ACTION

L E

1 2 3 4 5 6 7 8 9 10 11 12 13

Mencapai Target untuk Brand Fair Yaitu Samsung Fair, Hitachi Fair & SHARP FAIR serta mensukseskan Promosi AUDIO VIDIO FAIR Memberikan Training Produk secara berkala agar Staf dapat mengetahui semua fungsi dan manfaat akan produk yang nantinya akan dijual, dipagi hari dan dijam-jam tidak ramai pengunjung Memberikan Training bagaimana dalam menghadapi Customer Komplain serta memberikan cara-cara bagaimana menyelesaikan permasalahan tersebut Mereview Ulang Penjualan Safety 5 serta mengadakan croscek kembali permasalahan apa yang menyebabkan turunnya penjualan Safety5 dibulan yang lalu Mencari informasi tentang Kompetitor baik itu melalui media massa, electronik maupun langsung turun kelapangan Memberikan informasi kepada Customer, terutama yang telah berbelanja diBest Denki Central Park melalui email, sms apabila akan diadakan Promo Special seperti Add disc 10% Bekerjasama dengan Pihak Gedung dalam megadakan Promosi bersama Memberikan Tindakan tegas terhadap semua Jajaran Staf baik itu Karyawan, Promoter, Security, PT Palm apabila ada yang melanggar aturan Memberikan reward atau penghargaan terhadap Staff yang berprestasi baik itu dilihat dari segi Penjualan maupun dari segi Kedisiplinan Meningkatkan Penjualan Produk-produk High end, DC, Safety Five & Crosselling Merespon cepat segala bentuk permasalahan baik itu yang dari dalam (store) ataupun dari luar (Konsumen) serta memberikan solusi secara cepat,tepat dan akurat Mengarahkan Store Keeper untuk selalu merapihkan barang, memisahkan yang Out Standing, Barang-barang Rusak, Produk Consigment yang Belum ditarik barang, barang yang Over Stock dan Slow Moving Item serta selalu memonitor dan mengontrol keluar masuknya barang. Menciptakan susana Toko yang nyaman dan selalu meningkatkan kemampuan dalam memberikan pelayanan yang terbaik, dengan cara membiasakan untuk training Six Prashess, 4S dan 5S agar semua Staff dan Promoter paham dan bisa menjala

N E W A R Thematic R I V A L F A I R & S U P E R M A L L S U R A B A Y A
SALES TARGET P LAST MONTH SALES E LASTIYEAR SALES COMP LM N STORE NAME

ACTION PLAN FOR CENTRAL PARK IKLAN KORAN UP MINI

Apr-12 MANAGER BANK PROMO PROMO BANK ADD DISC 10%

MUHAMAD SOFIYAN TRAINING STOCK TAKING FOCUS ON SALES OTHER SCHEDULLE

Tgl 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

Brand Fair I Brand Fair II Road Show

LG HOME APP

GENERAL CLEANING CHECK IM, PRICE TAG & POP Training Safety 5 dan Bagaimana Cara Menjual Cross Selling by SPV
BANKING PROMO PREPARATION AND FOCUS ON SALES SPV MEETING

KEY IN INVENTORY

INVENTORY COMPILATION

S H A R P F A I R

P A N A S O N I C H O M E A P P
GADGET FAIR@ LAGUNA ATRIUM WITH LG

MINI

PROMO BANK ADD DISC 10%

FOCUS ON SALES

GENERATE/CHECKING DISCREPANCY

GENERAL CLEANING CHECK IM, PRICE TAG & POP

DISCREPANCY COMPILATION

Training Safety 5 dan Bagaimana Cara Menjual Cross Selling by SPV

UP MINI PROMO BANK ADD DISC 10% BANKING PROMO PREPARATION AND FOCUS ON SALES FOCUS ON SALES SPV MEETING FINAL CHECKING SUBMIT TO HQ SPV MEETING

GENERAL CLEANING CHECK IM, PRICE TAG & POP

ROAD SHOW PREPARATION AND FOCUS ON SALES

UP MINI

PROMO BANK ADD DISC 10%

FOCUS ON SALES

GENERATE 10 DAYS OFFICER INPUT/CHECK

GENERAL CLEANING CHECK IM, PRICE TAG & POP

SUPERVISOR CHECK/REPLY OFFICER INPUT REASON SPV MEETING SUBMIT TO MGR

Training Safety 5 dan Bagaimana Cara Menjual Cross Selling by SPV

UP MINI PROMO BANK ADD DISC 10% BANKING PROMO PREPARATION AND FOCUS ON SALES FOCUS ON SALES PREPARE STOCK TAKING

6,000,000,000 4,393,930,418 137% 4,689,551,615 128% 193,548,387 6,500,000,000

PROMOTION CASH GRAB TANGGAL 01 APRIL 12 ROAD SHOW GADGET FAIR TANGGAL 18-22 APRIL 2012 BANKING PROMOTION 10% DISC 30TH MAR TO 01ST APR 2012 BANKING PROMOTION 10% DISC 05TH TO 08TH APR 2012 BANKING PROMOTION 10% DISC 13TH TO 15TH APR 2012 BANKING PROMOTION 10% DISC 20TH TO 22TH APR 2012 BANKING PROMOTION 10% DISC 27TH TO 29TH APR 2012 TOTAL PROMOTION

SALES TARGET Rp650,000,000 Rp1,500,000,000 Rp650,000,000 Rp1,150,000,000 Rp1,000,000,000 Rp1,250,000,000 Rp1,000,000,000 Rp6,550,000,000

N COMP LY G BUDGET PER DAY

STOCK BUDGET