EMPLOYER BRANDINGRESEARCH
East meets West
Dr. Evariste Habiyakare & Ms. Johanna HeinonenHAAGA-HELIA University of Applied Sciences
WHO ARE WE?
Senior Lecturers in HAAGA-HELIA University of Applied Sciences in Finland in Degree Programme for International Business and Marketing
This research was made with our students on a courseof Brand Management and Service BusinessManagement
Dr. Evariste Habiyakare
Doctorate in Economics and Business Administration
Has published several articles and participated manyconferences
Has worked as an academic and several companies
Ms. Johanna Heinonen, M. Sc. (econ) & MA
Finalizing dissertation in marketing about Social Mediain tourism business
Has worked as a marketing and entrepreneurshipconsultant in many fields and companies
QUESTIONS
What are the expectations of future employees interms of employer branding?
What may be the differences and similarities inemployer branding between East and West?
In which way can theemployer brand/imagehelp to make a companymore attractive as anemployer?
Which strategies may beput in place to attract andmaintain high-skilledemployees by improvingemployer branding
Search History:
Result 00 of 00
00 results for result for
p.
More From This User
Notes
Load more
