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physical evidence

physical evidence

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Published by Mohsin Parkar

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Published by: Mohsin Parkar on Sep 10, 2012
Copyright:Attribution Non-commercial

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09/10/2012

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PHYSICAL EVIDENCE
 
Physical Evidence and the servicescape
Physical Evidence.
Strategic roles of the servicescape.
Guidelines for Physical Evidence Strategy.
 
Physical Evidence
Is defines as the environment in which the service isdelivered and in which the firm and the customer interest, and any tangible commodities that facilitateperformance or communication of the service.

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