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Definitions of marketing
‘Marketing is the management process thatidentifies, anticipates and satisfies customer requirements profitably’The Chartered Institute of Marketing
 
‘The right product, in the right place, at the right time, and at theright price’
 Adcock et al 
 
 
‘Marketing is the human activitydirected at satisfying human needsand wants through an exchange process’
 Kotler 1980
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