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Coca Cola Marketing Strategies

Coca Cola Marketing Strategies

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Published by fakhar
coke vs pepsi marketing strategy
coke vs pepsi marketing strategy

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Published by: fakhar on Jan 16, 2009
Copyright:Attribution Non-commercial

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04/20/2014

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TERM PROJECTMARKETING STRATEGY
1
 
Marketing Strategies Of 
Coca Cola
PRESENETED TO:
MR. SUFIAN AHMAD
PRESENTED BY:
Sami Ullah Khan27s-640
2
 
TABLE OF CONTENTS
CONTENTS
 1.Acknowledgement.2.Mission statement3.Introduction.4.Coca Cola.a.Coca Cola International.b.History.5.Management.6.Market share.7.Financial report.8.Dividends and Cash Plan.9.Products.10.Strategic planning.11.Bottlers owned by Coca cola12.Coca Cola Pakistan.13.Major Competitorsa.Pepsib.History.c.Financial assets.
Market share.
Financial report.
Products.
Methodology14.Some basic information regarding marketing of cokea.Target market:b.Major segments:c.Factors effecting sales:d.Major competitors:e.Strategies of quality:f.Threats from competitors:g.Targets that would like to attain:h.Expanding target marketi.Threats and opportunities for price: j.Strategies of getting goals i.e. “high profits”:k.Marketing strategy:l.Expectations for the coming year:m.How coke determine the yearly budget:15.Marketing strategies16.Pest analysis.
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