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COUNTRY ANALYSIS & MARKETING PLAN SAMSUNG TABLET - MARKET ENTRY INTO THE UAE

COUNTRY ANALYSIS & MARKETING PLAN SAMSUNG TABLET - MARKET ENTRY INTO THE UAE

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Published by Jessica Yang
Samsung have requested a comprehensive report in considering launching the Galaxy Tablet into the UAE and surrounding MEA region.

This report consists of three sections; the first looks at the UAE, and provides a country overview, the second provides a detailed look into the Information Communication Technology sector within the UAE and MEA surrounds, and the third presents a strategic international market entry plan for the Samsung tablet into the UAE, and MEA surrounds.
Samsung have requested a comprehensive report in considering launching the Galaxy Tablet into the UAE and surrounding MEA region.

This report consists of three sections; the first looks at the UAE, and provides a country overview, the second provides a detailed look into the Information Communication Technology sector within the UAE and MEA surrounds, and the third presents a strategic international market entry plan for the Samsung tablet into the UAE, and MEA surrounds.

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Published by: Jessica Yang on Sep 11, 2012
Copyright:Attribution Non-commercial

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08/02/2013

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FINAL EXAMINATION FOR MKTG6205MARKETING IN A GLOBAL ECONOMY
SEMESTER 1 2012
COUNTRY ANALYSIS & MARKETING PLANSAMSUNG TABLET - MARKET ENTRY INTO THE UAE
Jessica Yang
 
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TABLE OF CONTENTS
Introduction..................................................................................................................4
 
CULTURAL ANALYSIS............................................................................................5
 
Federal Supreme Council................................................................................................... 5
 
Federal National Council.................................................................................................... 5
 
Political Change and Unrest............................................................................................... 5
 
Population ............................................................................................................................ 6
 
Gender.................................................................................................................................. 6
 
Education ............................................................................................................................. 7
 
Employment......................................................................................................................... 7
 
Language.............................................................................................................................. 7
 
Religion................................................................................................................................. 7
 
Family................................................................................................................................... 8
 
Social Stratification............................................................................................................. 8
 
Recreation ............................................................................................................................ 9
 
Economic Statistics and Descriptions.............................................................................. 10
 
GDP Growth...................................................................................................................... 10
 
Inflation.............................................................................................................................. 10
 
Cost of Living..................................................................................................................... 11
 
Distribution of Wealth ...................................................................................................... 11
 
Trade................................................................................................................................... 11
 
Free Zones.......................................................................................................................... 12
 
Regional Agreements ........................................................................................................ 12
 
Industry and Diversification............................................................................................. 12
 
Direct Foreign Investment................................................................................................ 13
 
Taxation Regime................................................................................................................ 13
 
Legal Structure.................................................................................................................. 13
 
Availability and Impact of Media.................................................................................... 14
 
Print.................................................................................................................................... 14
 
Magazines........................................................................................................................... 14
 
Television............................................................................................................................ 14
 
Internet............................................................................................................................... 15
 
Radio................................................................................................................................... 15
 
Out-of-Home...................................................................................................................... 15
 
Availability of Channels of Distribution ......................................................................... 16
 
Competitor Landscape & Analysis...........................................................................16
 
Opportunities..................................................................................................................... 17
 
Market Insights.................................................................................................................. 18
 
Estimate Annual Industry-Wide Sales//Volume (Category)......................................... 21
 
MARKETING PLAN................................................................................................22
 
Target Market.................................................................................................................... 22
 
The Product and Product Strategy.................................................................................. 23
 
Marketing Objectives........................................................................................................ 24
 
Promotion Strategy ........................................................................................................... 24
 
Distribution Strategy......................................................................................................... 25
 
Pricing Strategy................................................................................................................. 26
 
Government Participation................................................................................................ 27
 
Budgets and Profitability Analysis .................................................................................. 27
 
 
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