A UNIQUE FOCUSON VISUAL LEARNING
Throughout this edition, new figures bring abstract concepts to life for students. Thethird edition supports visual learners with clear, attractive graphics that stimulatestudents’ thinking skills and drive home their understanding of key concepts.
illustrations care-fully and consistently lead studentsthrough the steps of some of themost interesting experiments andstudies.
Scientific Method: Bandura’s Bobo Doll Studies
Children can acquire behaviours through observation.
When children were allowed to play with the doll later, those who had seen theaggressive display were more than twice as likely to act aggressively toward the doll.
Exposing children to violence may encourage them to act aggressively.Two groups of preschool children were shown a film of an adult playing with a largeinflatable doll called Bobo.
One group saw the adult play quietly with the doll (activity not shown below).
The other group saw the adult attack the doll (activity shown in top row below).
Try for Yourself
ﬁgures allowstudents to be their own researchsubjects and to experience themethods of psychological science.
Try for Yourself:Simultaneous Contrast
Look at the colours of the central squaresin each pair. Do they look the same ordifferent?
The central squares in each pair areidentical, but they look different becauseof the different background colours. Forexample, most people see the grey squarethat is surrounded with red as lighter thanthe grey square surrounded with green.If you doubt that the central squares areidentical, cover the surrounding portions ofeach square.