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Bfi Edu Tfms Musicvideo Glossary

Bfi Edu Tfms Musicvideo Glossary

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Published by: awallis5158 on Sep 11, 2012
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student notes
Page 1of 3Music Video
 Amplification
In this context, to add to the meaning of thelyrics through a visual interpretation whichmay be quite removed from them.
 Animatic
 An animated storyboard, often used inadvertising, as well as in music video, to givea better idea of the planned project.
 AOR
 Adult-Oriented Rock, the dominant, white,mid-America music form in the early 1980s.
 AVID
 A professional, industry-standard digitalediting system used by many filmmakers.
BARB
Broadcasters’ Audience Research Board,which researches UK audience data for TV,producing reports for subscribers, with basicstatistics available on its website.
Brief
The original requirement from the client givento the creative team, via the commissioningeditor.
Capture
The act of transferring footage from camerato computer.
Chromakey 
 A feature allowing material to be shot againsta plain blue or green background which atthe edit stage can be replaced with apictorial background (eg to show a characterin an impossible environment). Also referredto as blue-screen technology.
Client
The record company and artist who want toproduce a music video.
Commissioning editor
The person employed by the recordcompany who offers contracts for musicvideos.
Continuity editing
The dominant editing system in film and TV,in which spatial and temporal continuity ismaintained for the comprehension of theaudience.
Cutaway 
 A shot of an object, person or detail, whichcan be inserted at any time in a sequence(usually to give extra narrative information tothe audience) without breaking the continuityof a sequence.
Demographic
Particular socio-economic or geographicalfeatures of the audience, eg working-classmales, aged 16 to 25, in the north ofEngland.
Director
The main creative interpreter and organiserin charge of the production process.
Distribution
The means by which a media productreaches its audience, including allpromotional and marketing activity.
DP
Director of photography, also known aslighting cameraperson, in charge of cameraand lighting teams.
Exhibition
The point at which audiences view mediaproducts.
Exhibitionism
The emphasis on an artist’s performance andself-display, while dancing or posing, toshow off their status, skills or image.
Glossary
 
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student notes
Page 2 of 3Music Video
Form
The structuring conventions of a media text,such as generic, narrative or ideologicalframework.
Genre
The categories into which media texts maybe divided according to similarities of formand content.
Hybrid
 A combination of different genres or styles.
Iconography 
Specific visual features associated with anartist or genre, such as a costume or style ofdress, particular jewellery or other objectssuch as cars, guns, etc.
Ideology 
Systems of ideas, values and beliefs we holdas individuals or share as groups, whichinform the way we interpret and constructrepresentations of the world. In Media andFilm Studies, this concept is sometimesreferred to as Messages and Values.
Intertextuality 
The process of creating meaning throughreference to other media texts.
Lip-synch
The process by which mimed performancesof songs are matched up to the originalsoundtracks in editing.
Mise en scène
The combined effect of a series of visualelements within the frame of a visual text,such as costume, props, decor, figureplacement.
Montage editing
 A style of editing in which the juxtapositionof different elements creates impact andmeaning.
Niche marketing
Where a small specific audience is targeted,not a mass one.
Ofcom
The Office of Communications, the UKorganisation now charged, under the 2003Communications Act, with responsibility tooversee issues of regulation in all electronicmedia. Its predecessors for TV were theIndependent Television Commission (ITC)and the Broadcasting Standards Council(BSC).
Offline edit
The basic edit to be viewed by the artist andrecord company prior to any effects beingadded.
Online edit
The final edit where effects are added andthe tape produced to broadcast standard.
Overages
Costs which were not in the original projectbudget but which have been agreed by theclient while the video was in production.
Panarom
Early American video jukebox.
Pitch
Topresent ideas for a creative project toproducers in order to secure funding.
Post-modern
 An aesthetic category, often applied to MTV,which can mean a mixture of anabandonment of linear ways of telling storiesand the eclectic ‘stealing’ of ideas andimages from other sources.
Post-production
The stage where effects are added.
Glossary

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