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Page 1of 3Music Video
In this context, to add to the meaning of thelyrics through a visual interpretation whichmay be quite removed from them.
An animated storyboard, often used inadvertising, as well as in music video, to givea better idea of the planned project.
Adult-Oriented Rock, the dominant, white,mid-America music form in the early 1980s.
A professional, industry-standard digitalediting system used by many filmmakers.
Broadcasters’ Audience Research Board,which researches UK audience data for TV,producing reports for subscribers, with basicstatistics available on its website.
The original requirement from the client givento the creative team, via the commissioningeditor.
The act of transferring footage from camerato computer.
A feature allowing material to be shot againsta plain blue or green background which atthe edit stage can be replaced with apictorial background (eg to show a characterin an impossible environment). Also referredto as blue-screen technology.
The record company and artist who want toproduce a music video.
The person employed by the recordcompany who offers contracts for musicvideos.
The dominant editing system in film and TV,in which spatial and temporal continuity ismaintained for the comprehension of theaudience.
A shot of an object, person or detail, whichcan be inserted at any time in a sequence(usually to give extra narrative information tothe audience) without breaking the continuityof a sequence.
Particular socio-economic or geographicalfeatures of the audience, eg working-classmales, aged 16 to 25, in the north ofEngland.
The main creative interpreter and organiserin charge of the production process.
The means by which a media productreaches its audience, including allpromotional and marketing activity.
Director of photography, also known aslighting cameraperson, in charge of cameraand lighting teams.
The point at which audiences view mediaproducts.
The emphasis on an artist’s performance andself-display, while dancing or posing, toshow off their status, skills or image.