LOVELY PROFESSIONAL UNIVERSITY Form/LPUO/AP-1HOME WORK: ILovely School/Institute of Management Department of Management
Name of the faculty member:
Sales and Promotion Management
S.NoRoll NoObjectives of Academic ActivityTopic Industry/Sector Model*The objective of theacademic activity inthe subject “Salesand PromotionManagement” is asfollows:To make studentsgive a real feel of theCase Developmentand the analysis of various advertisingtechniques to staycompetitive in themarket of the brandassigned.1. To study variousadvertising campaigns(at least 5) sinceinception to till date for the brand assignedcovering Target market,Positioning, Messagestrategy and mediastrategy.2. To study variousnews items published invarious print media (atleast five) in last twoyears of the brandcovering Publication Name & date,Perspective of the newsitem.3. Write at least 2 pagecase let (in your ownwords) regarding theevolution of advertising& publicity strategies of the brand.Eachstudent has been givena particular brand.Topic 1 to be of 15 marks andeach component of 4,4,4,3marks respectivelyTopic 2 to be of 5 Marks,each component of 2.5 marksTopic 3 is of 10 marks
Assignment will not be accepted after the date of Submission and Zero marks will be awarded.There is an choice for the students to choose this assignment or the case based presentation which has 15marks for analytical skills and 15 for the communication.
Aug, 2012 Sig. of Faculty memberRemarks by COD-F (Mandatory)