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Specialty Clothing Retail Business Plan

Specialty Clothing Retail Business Plan

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Published by loso1990

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Published by: loso1990 on Sep 12, 2012
Copyright:Attribution Non-commercial


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Specialty Clothing Retail Business PlanChicano StylezThis sample business plan can be edited directly in Business Plan Pro software.Page 1 2 3 4 5 6 7 8Executive SummaryChicano Stylez (CS) is a dazzling clothing and accessories store aimed at the growing Chicano/Hispanicpopulation in Eugene, Oregon. We are here to provide unique products from Los Angeles to SouthAmerica. It is the goal of CS to become Oregon's top cultural retail store. We hope to obtain both highprofits and a reputation for great customer satisfaction by offering a large variety of high quality andrare products to our customers.Located in downtown Eugene, we provide a central location for the growing Hispanic community. Webelieve it is important to create an atmosphere of acceptance and community care, as well as a placewhere individuals can identify and bond with aspects of their culture. Our company takes pride in givingback to the community by offering free services to children, such as story nights, art lessons, and lessonsin music appreciation.Chicano Stylez encourages a creative work environment for it's employees, as well as a deep respect fordiversity. In addition to this, we offer employee goals such as profit sharing with company growth.1.1 Objectives1.To make Chicano Stylez the number one cultural retail store in Oregon.2.To receive a modest profit margin within the first year.3.To have a customer base of 5,000 by the end of year one.4.To achieve a positive net profit by year two.1.2 Keys to SuccessIn order for Chicano Stylez to succeed we must:
•Offer high
-quality products
•Provide excellent customer service
•Be a helpful and respected member of the community
•Create continued customer
loyalty, resulting in repeat purchasesCompany SummaryChicano Stylez is a contemporary retail clothing outlet designed to attract the Chicano/Hispanicpopulation. In addition, CS will provide styles to the population of Eugene who wishes to dress andaccessorize in the latest, hip fashions.The store will remain involved with the community through our outreach program, to be described inlater sections. We encourage diversity, and do not wish to only target the Hispanic market; we want ALLof Eugene to come to our store.2.1 Company OwnershipThis will be a simple sole proprietorship owned by Sandra Adams. We intend to wait until the businessgrows before we incorporate, if at all.2.2 Start-up SummaryAssets will make up 80% of start-up costs.The start-up expenses are fairly low in comparison. Start-up costs focus on inventory for my clothing andaccessories which are extremely important. Expenses include:
•Pricing tools
•Cash register•Advertising and design of brochures
•Legal fees for sec
•Consulting fees to help with merchandising and layout of the store to obtain maximum benefit
-up costs will be financed by the owner and a combination of investors
 Start-upRequirementsStart-up ExpensesLegal £1,000Stationery etc. £2,000Brochures £500Consultants £2,500Insurance £300Rent £1,000Research and development £500Expensed equipment £3,500Other £1,000Total Start-up Expenses £12,300Start-up AssetsCash Required £20,000Start-up Inventory £8,000Other Current Assets £27,000Long-term Assets £0Total Assets £55,000Total Requirements £67,300

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