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CalMHSA SDR Speakers Bureau MiniGrant Application

CalMHSA SDR Speakers Bureau MiniGrant Application

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Published by Brian K Hill
CalMHSA SDR Speakers Bureau MiniGrant Application
CalMHSA SDR Speakers Bureau MiniGrant Application

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Published by: Brian K Hill on Sep 13, 2012
Copyright:Attribution Non-commercial


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1/8Funded by the voter approved Mental Health Services Act (Prop. 63).
Funding Opportunity: Mini-Grants for California Mental Health Speakers Bureaus
In December 2012, the California Mental Health Services Authority (CalMHSA) Stigma andDiscrimination Reduction (SDR) initiative will award one-year mini-grants to allow speakers andspeakers bureaus throughout California to achieve three goals:1) Incorporate SDR messages into speaker presentations2) Increase the number of speaking placements on a quarterly basis3) Provide stipend funds to individuals speaking about mental illness and SDR A wide variety of organizations and individuals may qualify for one of these mini-grants. Successfulapplicants will:
Demonstrate their commitment to and effectiveness in addressing stigma and discriminationthrough speaking engagements;
Confirm their operational capacity to facilitate speaker placements (applicants launching newspeakers bureaus are welcome);
Illustrate the practical results the requested grant amount will have in terms of achieving thegoals, both during and – planning for sustainable impact – beyond the grant period; and
Commit to a quarterly reporting schedule that allows the mini-grant program facilitators tomonitor progress and evaluate impact.Refer to page 4 of this application for an evaluation rubric which will guide the review process.
: CalMHSA invites California mental health-focused organizations and individuals to submitthe enclosed application for mini-grant funds to enhance their speaking activities to reduce stigmaand discrimination of people diagnosed with mental illness. We encourage applicants of all types andsizes, particularly those whose work represents our state’s rich cultural diversity. Mental healthservice consumers, their families and consumer-focused bureaus are encouraged to apply.
Background: The SDR Initiative and CalMHSA
The Stigma and Discrimination Reduction (SDR) initiative is a three-year campaign funded bycounties through the voter-approved Mental Health Services Act (Prop. 63). It is one of threePrevention and Early Intervention (PEI) Initiatives implemented by the California Mental HealthServices Authority (CalMHSA), the other two being Suicide Prevention and Student Mental Health.CalMHSA is an organization of county governments working to improve mental health outcomes for individuals, families and communities. CalMHSA administers programs funded by the voter-approvedMental Health Services Act (Prop. 63) on a statewide, regional and local basis. For more information,visit www.calmhsa.org.
Background: Citizen Relations
Citizen Relations, an integrated marketing agency with expertise in social marketing campaigns, isleading public relations activities for the CalMHSA Stigma and Discrimination Reduction initiative andwill administer this mini-grant program.
2/8Funded by the voter approved Mental Health Services Act (Prop. 63).
CalMHSA Stigma and Discrimination Reduction (SDR)Mini-Grant Application
Use the following prompts to compose an application in Microsoft Word format, and attach a signedletter of endorsement from your County Department of Mental Health (see attachment for example).
Friday, September 28, 2012 Intent to Apply and applicant questions due to minigrants@citizenrelations.com.Friday, October 5, 2012 Written responses to questions provided to potential applicants.
Friday, November 2, 2012 Applications due to minigrants@citizenrelations.com by 5 p.m.
 Applications must be typed in Times New Roman 12 pt. font, double-spaced with1” margins and saved in Microsoft Word .doc format.December 2012 Mini-grant awards announced.We request all correspondence in writing.
 Applications for CalMHSA Stigma and Discrimination Reduction Speakers Bureau Mini-Grants must include the following.Please do not submit more content than is requested.
Applicant Name (Organization or Individual):Address:Contact Name:Contact Phone:Contact Email:1. Requested Mini-Grant Amount*
: $_________ 
*Mini-grants of up to $15,000 are available. The amount of your request will not impact the likelihood of your application beingaccepted. CalMHSA’s SDR mini-grant administrators may contact you to discuss the amount and possibly adjust it to workwithin the total funds allocated for mini-grants statewide.
2. Brief Description of Applicant’s Work
and Audiences Served
(1 page double-spaced, max.)
3. Do you currently have an operational speakers bureau?
If so,
describe your speakers bureau structure, activities, presentation content and demonstratedeffectiveness. Note if/how these may change if the mini-grant is approved.
(2 pages double-spaced, max.)
If not,
how do you intend to utilize the requested mini-grant amount to accomplish CalMHSA’sstated goals?
(2 pages double-spaced, max.)
3b. If so,
how many speakers do you currently place in speaking engagements each quarter? Are your speakers compensated for speaking, and if so, how?
(1 page double-spaced, max.)
4. Goal: Incorporate SDR Messages
Recipients of mini-grant funds will receive speaking tools and materials – including key messages, talkingpoints, customizable flyer templates and speaker training PowerPoints (available in English and Spanish,and other languages as needed) – which include key CalMHSA messages on the effort to reduce stigmaand discrimination around mental illness. How would a mini-grant in the amount you have requested allowyou to incorporate SDR messages into speaker presentations
? [NOTE: If you plan to incorporate SDR messages into an existing program model, please include detail explaining how this will be done.] 
(2 pagesdouble-spaced, max.)
5. Goal: Increase Number of Speaking Placements
How would this mini-grant allow you to increase the number of speaking placements on a quarterly basis?Please specify a target number of placements per quarter to be achieved with the mini-grant funds.
Whatadditional support exists, or do you intend to seek, to increase the likelihood of sustainable impact?
(2 pages double-spaced, max.)
3/8Funded by the voter approved Mental Health Services Act (Prop. 63).
6. Goal: Provide Stipend Funds to Speakers
 What is the individual stipend amount you intend to provide speakers if the mini-grant amount you haverequested is approved? Provide a basic budget that illustrates how the total mini-grant amount will beallocated for stipends vs. administrative costs such as staff time, equipment, materials, etc. Include anyrelevant considerations that have bearing on these calculations.
[NOTE: A minimum of 50 percent of mini-grant funds must go to stipends.] 
(2 pages double-spaced, max.)
Please also attach a signed letter of endorsement from your County Department of Mental Health (see page5 for an example).
Terms of Payment
Grantees will be required to enter into a separate agreement with Citizen Relations in the event they areawarded a mini-grant. The terms of each mini-grant will include quarterly reporting that details the following:
Number and types of speaker placements
Approximate number of people reached through speaker placements
General demographic information of audience, to the extent applicable for each placement (mayinclude geographic area, age, ethnicity, professional designation, etc.)
Methods through which SDR messaging tools were imparted to speakers
Examples of ways SDR messages were presented to audiences
Amount distributed to speakers in the form of stipends
Progress on building capacity to sustain impact beyond mini-grant periodSuccessful mini-grant applicants will receive 50 percent of their approved mini-grant amount in December 2012, with an additional 25 percent to be awarded in August 2013 and the balance in November 2013,pending progress made on the mini-grant program goals according to data provided on quarterly reports.Citizen Relations retains the right to withhold approved grant funds if the grantee has not met the grantguidelines (e.g. failed to file quarterly reports, failed to meet stated goals, etc.).Grantees are required to enter into written contracts with any speaker who will be paid in part or in full withmini-grant funds. The written contract will obligate the speaker to incorporate the SDR messages into their presentation. The grantee will submit copies of these speaker contracts with its quarterly reports.By signing this application, you commit to the following:1. Incorporate SDR messages into all speaker placements during the grant timeframe2. Place qualified speakers in a diverse array of engagements and compensate them3. Complete all quarterly reports in an accurate and timely manner  _________________________________ Signature / Date _________________________________ Name / Title / Organization

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