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AMA DocSig Suggested Readings

AMA DocSig Suggested Readings

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AMA DocSig Suggested Readings
PHILOSOPHY OF SCIENCE/ THEORY/THEORY DEVELOPMENT................................................................2METHODOLOGY...........................................................................................................................................................3
GENERAL.............................................................................................................................................................3STRUCTURAL EQUATIONS.............................................................................................................................3
Texts...................................................................................................................................................................3 Internet Sites......................................................................................................................................................3 Articles...............................................................................................................................................................4
CONSUMER BEHAVIOR.............................................................................................................................................6
INTRODUCTION TO CONSUMER BEHAVIOR METHODS.........................................................................6MEMORY: (R 
EPETITION
/O
RGANIZATION
)..................................................................................................................6MEMORY: (L
EVELS
 
OF
P
ROCESSING
/E
 NCODING
S
PECIFICITY
/T
RANSFER 
A
PPROPRIATE
P
ROCESSING
).................................6MEMORY: (S
EMANTIC
)..........................................................................................................................................6MEMORY: (S
PREAD
 
OF
A
CTIVATION
) .......................................................................................................................6MEMORY: (C
ATEGORIES
& P
ROTOTYPES
).................................................................................................................6MEMORY: (S
CHEMAS
/S
CRIPTS
) ..............................................................................................................................7MEMORY: (T
EXT
P
ROCESSING
) ...............................................................................................................................7MEMORY: (I
MPLICIT
& E
XPLICIT
) ..........................................................................................................................7MEMORY: (R 
ECALL
/R 
ECALL
E
FFECTS
) ...................................................................................................................7MEMORY: (M
ISCELLANEOUS
) ................................................................................................................................7INFORMATION/KNOWLEDGE (E
XPERTISE
)......................................................................................................7INFORMATION/KNOWLEDGE (P
ROCESSING
& S
EARCH
): ..................................................................................8INFORMATION/KNOWLEDGE (P
ROCESSING
& C
HOICE
): ..................................................................................8DECISION MAKING/JUDGMENT ...................................................................................................................8SOCIAL COGNITION/SOCIAL PSYCHOLOGY .............................................................................................9AFFECT.................................................................................................................................................................9ATTITUDES (
AND
B
EHAVIOR 
) .............................................................................................................................10ATTITUDES (C
HANGE
)........................................................................................................................................10FRAMING EFFECTS.........................................................................................................................................11CLASSICAL CONDITIONING ........................................................................................................................11INNOVATIVENESS (B
EHAVIORAL
P
ERSPECTIVES
)................................................................................................11PRICING (B
EHAVIORAL
P
ERSPECTIVES
) ..................................................................................................................11OTHER ...............................................................................................................................................................12
MARKETING MANAGEMENT/STRATEGY.........................................................................................................12
MARKETING ORGANIZATIONS/MARKETING ORIENTATION..............................................................12COMPETITION (C
ONCEPTUAL
) ............................................................................................................................13PIONEER ADVANTAGE...................................................................................................................................13LATE-MOVER ADVANTAGE ........................................................................................................................14INCUMBENT REACTION ................................................................................................................................15 NETWORK EXTERNALITIES .........................................................................................................................15POSITIONING ....................................................................................................................................................15PRICING .............................................................................................................................................................16ADVERTISING ..................................................................................................................................................16MARKETING MIX-PERFORMANCE LINK ..................................................................................................16NEW PRODUCTS ............................................................................................................................................17BRAND MANAGEMENT (B
RAND
E
QUITY
/B
RAND
E
XTENSIONS
/P
RODUCT
-L
INE
E
XTENSIONS
& D
ELETIONS
) .............18SALESFORCE ....................................................................................................................................................19SATISFACTION .................................................................................................................................................19SERVICES MARKETING.................................................................................................................................19VALUE ................................................................................................................................................................20OTHER ................................................................................................................................................................20
CHANNELS....................................................................................................................................................................20
Page 1 of 25 
 
MODELS.........................................................................................................................................................................22
CHOICE...............................................................................................................................................................22MARKET STRUCTURE.....................................................................................................................................22CONJOINT..........................................................................................................................................................23DIFFUSION........................................................................................................................................................23CROSS-CATEGORY (M
ARKET
B
ASKET
).............................................................................................................23PRICING (M
ODELS
).............................................................................................................................................24OTHER...............................................................................................................................................................24
MISCELLANEOUS & EMERGING TOPICS..........................................................................................................24
E-COMMERCE .................................................................................................................................................24ALTERNATIVES TO COMPETITION.............................................................................................................25
Philosophy Of Science/ Theory/Theory Development
Anderson, P. (1983), “Marketing,Scientific Progress, and ScientificMethod,”
 Journal of Marketing
, 47 (Fall),18-31.Bagozzi, R. (1984), “A Prospectus for Theory Construction in Marketing,”
 Journal of Marketing
, 48 (Winter), 11-29Barwise, P. (1995), “Good EmpiricalGeneralizations,”
Marketing Science
, 14,G29-G35.Bass, F. and J. Wind (1995), “Introductionto the Special Issue: EmpiricalGeneralizations in Marketing,”
MarketingScience
, 14, G1-G5.Deshpande, R. (1983), “‘Paradigms Lost’:On Theory and Method in Research inMarketing,”
 Journal of Marketing
, 47(Fall), 101-110.Ehrenberg, A., (1995), “EmpiricalGeneralisations, Theory, and Method,”
Marketing Science
, G20-G28.Farley, J., D. Lehmann, and A, Sawyer(1995), “Empirical MarketingGeneralization Using Meta-Analysis,”
Marketing Science
, 14, G36-G46.Land, K. (1971), “Formal Theory,” in
Sociological Methodology 1971
, H.Costner, ed. (San Francisco, CA: Jossey-Bass).Hunt, S. (1990), “Truth in Marketing Theory and Research,
 Journal of Marketing
, 54 (July), 1-15.Hunt, S. (1992), “For Reason and Realismin Marketing
,” Journal of Marketing
, 56(April), 89-102.Hunt, S. (1993), “Objectivity in Marketing Theory and Research,
 Journal of Marketing
, 57 (April), 76-91.Moorthy, K. (1993), “TheoreticalModeling in Marketing,”
 Journal of Marketing
, 57 (April), 92-106.Peter, J. (1992), “Realism or Relativismfor Marketing Theory and Research: AComment on Hunt’s ‘Scientific Realism’,”
 Journal of Marketing
, 56 (April), 72-79.Peter, J. and J. Olson (1983), “Is ScienceMarketing?”
 Journal of Marketing
, 47(Fall), 111-125.Zinkhan, G. and R. Hirschheim (1992),“Truth in Marketing Theory andResearch: An Alternative Perspective,”
 Journal of Marketing
, 56 (April), 80-88.
Page 2 of 25 
 
Methodology
GENERAL
Armstrong, J. and S. Overton (1978),"Estimating Non-response Bias in MailSurveys,"
 Journal of Marketing Research
,14, 396-402.Baron, R. and Kenny, D. (1986), "TheModerator-Mediator Variable Distinctionin Social Psychological Research:Conceptual, Strategic, and StatisticalConsiderations."
 Journal of Personality and Social Psychology 
, 51, 1173-1182.Bottomley, P. and P. Green (2000),“Testing the Reliability of WeightElicitation Methods: Direct Rating VersusPoint Allocation,” Journal of MarketingResearch, 37 (November), 508-513.Churchill, G. (1979), “A Paradigm forDeveloping Better Measures of MarketingConstructs,”
 Journal of MarketingResearch
, 16 (February), 64-73.Cook, T. and D. Campbell (1976), “TheDesign and Conduct of Quasi-Experiments in Field Settings,” in
Handbook of Industrial andOrganizational Psychology 
, M. Dunnetteed., (Chicago, IL: Rand McNally).Fern, E. and K. Monroe (1996), “Effect-Size Estimates: Issues and Problems inInterpretation,”
 Journal of Consumer Research
, 23 (September), 89-105.Hutchinson, W., W. Kamakura, and J.Lynch (2000), "UnobservedHeterogeneity as an AlternativeExplanation for "Reversal" Effects inBehavioral Research,"
 Journal of Consumer Research
, 27,2 (December),324-345.Perdue, B. and J. Summers (1986),“Checking the Success of Manipulationsin Marketing Experiments,”
 Journal of Marketing Research
, 23 (November),317-326.Peter, J. (1979), “Reliability: A Review of Psychometric Basics and RecentMarketing Practices,”
 Journal of Marketing Research
, 16 (May), 6-24.Peter, J. (1981), “Construct Validity: AReview of Basic Issues and MarketingPractices,”
 Journal of MarketingResearch
,18 (May), 133-145.Peter, J., G. Churchill, and T. Brown(1993), “Caution in the Use of DifferenceScores in Consumer Research,”
 Journalof Consumer Research
, 19 (March), 655-662.Sawyer, A., J. Lynch, and D. Brinberg(1995), “A Bayesian Analysis of theInformation Value of Manipulation andConfounding Checks in Theory Tests,”
 Journal of Consumer Research
, 21(March), 581-596.
STRUCTURAL EQUATIONSTexts
Bollen, K. (1989),
Structural Equationswith Latent Variables
, (New York, NY:Wiley).Joreskog, K., and D. Sorbom (1995),
LISREL 8 Users Reference Guide
,(Chicago, IL: SSI, Inc).Jaccard, J. and C. Wan (1996),
LISREL Approaches to Interaction Effects inMultiple Regression
, Sage UniversityPapers series on QuantitativeApplications in the Social Sciences, 07-114. Thousand Oaks, CA: Sage.
Internet Sites
Rigdon, E. and others (1996), TheSEMNET FAQ, a World Wide Web site ataddresshttp://www.gsu.edu/~mkteer/semfaq.html
Page 3 of 25 

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