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BPI Lawsuit Against ABC Fact Sheet

BPI Lawsuit Against ABC Fact Sheet

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Published by Beef Products Inc.

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Published by: Beef Products Inc. on Sep 13, 2012
Copyright:Attribution Non-commercial


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BPI Lawsuit Against ABC: Fact Sheet
ABC’s Disinformation Campaign
On March 7, 2012, ABC began a month-long disinformation campaign against BPI and lean finelytextured beef (LFTB). Through a series of factually false statements, repeated continuously during themonth-long campaign, ABC misled consumers into believing that LFTB was not beef but instead was an
unhealthy “pink slime” that was “hidden” in ground beef as part of an “economic fraud” masterminded
by BPI.The campaign against BPI and LFTB was unparalleled in terms of its duration, scope of false statements,and the number of people it reached through ABC broadcasts and online reports. ABC incited aconsumer backlash against BPI and LFTB, causing many grocery store chains to stop selling ground beef that included LFTB.The effect was devastating
prior to the disinformation campaign, BPI was selling approximately fivemillion pounds of LFTB per week and running four processing facilities. Afterwards, with
BPI’s sales
declining to less than two million pounds per week, they were forced to close three processing facilitiesand let go approximately 700 employees.
BPI’s Lawsuit
against ABC
BPI filed a lawsuit against ABC on September 13, 2012 in Circuit Court in Union County, South Dakota,for knowingly and intentionally publishing false and disparaging statements regarding BPI and LFTB, andimproperly interfering with BPI business relationships.BPI alleges ABC knowingly and intentionally published false and disparaging statements regarding BPIand LFTB. Statements made by ABC were inconsistent with information BPI and others provided to themand were contradicted by the findings of the USDA, FDA, food safety organizations and numerous beef industry experts. ABC either knew it was making false statements about BPI and LFTB or acted withreckless disregard for the truth.BPI filed suit because their business has been severely damaged by
ABC’s actions
. BPI is asking forcompensatory and statutory damages for defamation, product and food disparagement and improperinterference with business relationships in a sum exceeding $1 billion, plus punitive damages.

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janet_v_1 added this note
BPI might just as well add to their lawsuit the millions of consumer-protection and animal-rights activists on Facebook and Twitter for helping to disseminate crucial information that Beef Products Inc. was deceiving unsuspecting consumers with their inferior, false and misleading product.
janet_v_1 added this note
Beef Products Inc. cries foul over "false and misleading and defamatory" statements about a false and misleading product unofficially known as PINK SLIME?! That's a laugh! THEY were the ones who tried to pull the wool (so to speak) over American eyes and foist an inferior, false and misleading product on unsuspecting consumers. Shame on Beef Products Inc. for trying to shoot the messenger.

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