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NanoMarkets Q&A Session on OLED Materials Markets
NanoMarkets Associate Editor Valerie Coffey interviewed NanoMarkets Senior Analyst, Dr.Jill Simspon and the firm’s Principal Analyst and co-founder, Lawrence Gasman to discussfindings from the firm's recent report,“
.” Participants heard thefirm's latest perspectives on the evolution of the OLED materials market and how and whereNanoMarkets sees the industry unfolding over the coming years. The following is an editedtranscript from the call.
Jill, regarding your new report on the OLED materials market, I’d like toask you: What were your key findings from your research efforts, and how have thingschanged since the last report on the subject?
Dr. Jill Simpson:
Thanks, Valerie. Key findings: probably the biggest key finding – andthis should come as no surprise to anyone – is that active-matrix OLED displays are reallyon the market now in a big way in mobile display products, specifically from Samsung.Samsung’s Galaxy phones actually outsold iPhones a couple of quarters. This will probablychange this month when the new iPhone 5 comes out, but it’s still significant because itmeans that significant sales are flowing into the materials sector now, and that’s definitivelynew for this report. Also, you can note that UDC, which is a key materials supplier, had its first profitablequarter last year – the fourth quarter. They also made money again in the second quarter of 2012. This is just one example, but it indicates a clear direction, I think, in the market.The second key finding is the appearance – or the near appearance, I guess – of OLEDTVs. These haven’t become commercially available as quickly as expected, and no doubtthey’re still expensive, but the prospects are promising. This is important from thisperspective of materials because of the much bigger display size than in mobile devices.They have, simply, a bigger OLED area to coat with materials.Of course we’ve seen OLED TVs before. Sony had one a few years back, but the currentefforts from LG and Samsung are just a little bit more serious and stepped up with respectto marketing activity, size, etc. Sony is even back into the TV market now, having recentlypartnered with Panasonic. Those two firms are targeting 2013 for their OLED TV launch.Taiwan’s AUO is also targeting 2013 for an OLED TV, so we’ll see. If all of these goals aremet, there will be a big change in the size of the OLED materials market.Finally, I think we have to recognize that OLED lighting is still struggling to get off theground. We’ll talk more about that later, I think, but it’s important to note that it has madesome progress. You can buy products on a wider scale; kits are more widely available now.It’s not just luxury luminaires anymore, even if we have pushed the market takeoff out acouple of years to 2015 or 2016. Here again, OLED lighting will be important from amaterials perspective because of the bigger panel areas; bigger OLEDs will quicklyincrease the size of the OLED materials market.