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Published by NanoMarkets
This is the transcript from the NanoMarkets Q&A session on OLED materials markets.
This is the transcript from the NanoMarkets Q&A session on OLED materials markets.

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Published by: NanoMarkets on Sep 14, 2012
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Transcript from NanoMarkets Q&A onOLED Materials Markets
September 2012
 Page | 2
NanoMarkets Q&A Session on OLED Materials Markets
NanoMarkets Associate Editor Valerie Coffey interviewed NanoMarkets Senior Analyst, Dr.Jill Simspon and the firm’s Principal Analyst and co-founder, Lawrence Gasman to discussfindings from the firm's recent report,
.” Participants heard thefirm's latest perspectives on the evolution of the OLED materials market and how and whereNanoMarkets sees the industry unfolding over the coming years. The following is an editedtranscript from the call.
Valerie Coffey:
Jill, regarding your new report on the OLED materials market, I’d like toask you: What were your key findings from your research efforts, and how have thingschanged since the last report on the subject?
Dr. Jill Simpson:
Thanks, Valerie. Key findings: probably the biggest key finding – andthis should come as no surprise to anyone – is that active-matrix OLED displays are reallyon the market now in a big way in mobile display products, specifically from Samsung.Samsung’s Galaxy phones actually outsold iPhones a couple of quarters. This will probablychange this month when the new iPhone 5 comes out, but it’s still significant because itmeans that significant sales are flowing into the materials sector now, and that’s definitivelynew for this report. Also, you can note that UDC, which is a key materials supplier, had its first profitablequarter last year – the fourth quarter. They also made money again in the second quarter of 2012. This is just one example, but it indicates a clear direction, I think, in the market.The second key finding is the appearance – or the near appearance, I guess – of OLEDTVs. These haven’t become commercially available as quickly as expected, and no doubtthey’re still expensive, but the prospects are promising. This is important from thisperspective of materials because of the much bigger display size than in mobile devices.They have, simply, a bigger OLED area to coat with materials.Of course we’ve seen OLED TVs before. Sony had one a few years back, but the currentefforts from LG and Samsung are just a little bit more serious and stepped up with respectto marketing activity, size, etc. Sony is even back into the TV market now, having recentlypartnered with Panasonic. Those two firms are targeting 2013 for their OLED TV launch.Taiwan’s AUO is also targeting 2013 for an OLED TV, so we’ll see. If all of these goals aremet, there will be a big change in the size of the OLED materials market.Finally, I think we have to recognize that OLED lighting is still struggling to get off theground. We’ll talk more about that later, I think, but it’s important to note that it has madesome progress. You can buy products on a wider scale; kits are more widely available now.It’s not just luxury luminaires anymore, even if we have pushed the market takeoff out acouple of years to 2015 or 2016. Here again, OLED lighting will be important from amaterials perspective because of the bigger panel areas; bigger OLEDs will quicklyincrease the size of the OLED materials market.
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The final thing that’s really changed, at least since the last time that NanoMarkets did areport on OLED materials, is that the materials sector has moved beyond an IP-building,R&D-only phase. Obviously those things continue – building up of IP is still important andstill goes on, but there’s an equal amount of effort now, being put into things that happenwhen you start actually having sales – things like scale-up, quality control, logistics,business development and marketing.
Can you give us some estimates on how you’re valuing the OLED materials market this year and how you see it growing in the next few years? Have your estimates changed since your last report?
Yes. Let me give you the number directly from the report. The forecast for 2012 for OLED materials is about $524 million. That number includes not only the core functionalmaterials in the OLED stack (the emitters, the hole-transport blocking layers, etc.) but alsosubstrates, encapsulation and electrodes. We see that value growing to about $940 millionin 2015. And then it really takes off – again assuming that lighting and TVs become a bigger factor – between 2015 and 2019, growing to about $7.4 billion by the end of the forecastperiod.
GRAND TOTAL SUMMARY: Market Value of Materials inOLEDs by Layer 2012-2019 ($ Millions)
© NanoMarkets 2012
The forecast for 2012 for OLEDmaterials is about $524 million… Wesee that valuegrowing to about $940 million in2015 

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