Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
WWE Responses to Media Inquiries 9-14-12

WWE Responses to Media Inquiries 9-14-12

Ratings:
(0)
|Views: 3,003|Likes:
Published by Helen Bennett

More info:

Published by: Helen Bennett on Sep 14, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

09/14/2012

pdf

text

original

 
Below please find responses
to additional media inquiries regarding WWE’
s effortsto protect its brand.
1. Can you cite specific examples of content that was on the web, that youremoved, that no longer accurately reflects our business and why?
We are removing some of the edgier content from when our programming wasrated TV-14 as defined by the TV Parental Guidelines.
2. Why is it important from a business perspective to protect your brand andintellectual property?
It’s just good business.
 
3. Why is it important that content on the web accurately represents who youare today vs. 10 years ago?
Why wouldn’t we want our content in the public domain to accurately represent
our brand today and our evolution to all PG content? In 1999, WWE debuted
Smackdown 
as a TV-PG program; and in July 2008, we made a completetransition to all our content being rated PG by our network distributors.
4.
Democrats have claimed this is WWE’s att
empt to help the campaign ofLinda McMahon. This is a
rather “strong accusation” so how do you
respond? If the ans
wer is it’s not, then why are you
doing this now?
WWE is fully aware of FEC regulations, and we are fully compliant. WWE isprotecting our corporate reputation from being mischaracterized as part of negative political agendas. The recent and unfortunate misuse of our contenthas caused us to reevaluate our policies on the availability of dated footage inthe public domain.
5. Can you explain what is meant by digital platforms?
We are referring to YouTube.
6. Can you give me a sense of how old the material is and anyexamples/descriptions of what's being removed?
We are removing some of the edgier content from when our programming wasrated TV-14 as defined by the TV Parental Guidelines.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->