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Table Of Contents

Agenda
The Vision in 1998
Key Slide in Crossing the Chasm
Integrated Architecture
Advantages of Architecture
Bot Detection
Example: Web Traffic
Browsing hours
Drill-Down to Hour
Session Timeout
Searches
Synonyms
Search Effectiveness at MEC
Referrers at Debenhams
Micro-Conversion Rates at Debenhams
Teaser - Privacy
Direct Mail Campaigns (Why Spam)
Multi Channel Analysis
Channels by Num Purchases
Bug?
Subtle Difference in Conversation
VS
Here is a Simplified Version
Product Affinities
Product Affinities at MEC
Product Affinities at Debenhams
Migration Study - MEC
Distance From Nearest Store (MEC)
Summary (I)
Summary (2)
Resources
Appendix
RFM Analysis
RFM Analysis (Debenhams)
Complete RFM
Interacting with the RFM visualization
RFM for Debenhams Card Owners
Customers who have Opted Out
Free Shipping Offer (MEC)
Definitions for Gear Swap Analysis
Distribution of Gear Swap Visitors
Distribution of Orders (the real ROI)
Distribution of Visits
Effectiveness of FYI Pages
FYIs (Cont.)
Debenhams Migrators: Timeout
Acxiom
Example - Income
Acxiom Integration
Consumer Demographics
Demographics - Income
Demographics – Credit Cards
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Real Insights

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Published by Chester Fox

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Published by: Chester Fox on Sep 15, 2012
Copyright:Attribution Non-commercial

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