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Published by Jyoti Anand

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Published by: Jyoti Anand on Sep 15, 2012
Copyright:Attribution Non-commercial


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ITC Spices
International Marketing
Indian spice industry and global scenario
A brief 
One of the largest spice producing and consuming country.
The Indian spice industry is booming with a substantial increase in exportsover the past few years.
India accounts for nearly 45% and 30% in terms of volume and value in theworld spice trade.
Indian spice industry provides quality spices at competitive prices. Indiafaces stiff competition form China, Malaysia and Pakistan in terms of pricing of the products.
India is one of the prime exporters of pepper, chilies, turmeric, seed spices
Indian Government along with the Indian spice board is providing financialassistance to farmers, growers and spice producers and has also takencertain steps to ensure the availability of better quality spices, morehygienically processed spices in order to boost exports.
ITC was formed on August 24, 1910 under the name Imperial TobaccoCompany of India Limited.
ITC has a conglomerate business in agribusiness, greeting and giftingproducts (expressions), stationary products( classmate), lifestyleretailing business ( wills lifestyle), Information technology business (ITC InfoTech), FMCG, hotels.
ITC is
largest exporter of Agri - products.
ITC is rated among the World's Best Big Companies.

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