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The Customer Development Model

The Customer Development Model

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Published by Ed McManus

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Published by: Ed McManus on Jan 17, 2009
Copyright:Attribution Non-commercial

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02/26/2013

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The Customer DevelopmentModel
Sales, Marketing, and BusinessDevelopment in a Startup
Steve Blank
sblank@KandSranch.com
 
 ©  © 2003 Steven Blank, all rights reserved2003 Steven Blank, all rights reserved
22
Goals of This Presentation
n
Offer a model for how to organize “out of thebuilding” activities
n
Understand how the Customer Developmentmodel can help
MethodologyMethodologyChecklistChecklistModel works for startups as well as followModel works for startups as well as follow--ononproducts of existing companiesproducts of existing companiesreduce customer and market riskreduce customer and market risk
 
 ©  © 2003 Steven Blank, all rights reserved2003 Steven Blank, all rights reserved
33
How to Recognize a Company Fundedin the Bubble

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