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Presentation on Consumer Buying Behaviour Towards head & shoulder(INMANTEC B-SCHOOL)

Presentation on Consumer Buying Behaviour Towards head & shoulder(INMANTEC B-SCHOOL)

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Published by Asit Nayak
project report on Consumer behavior towards Head & shoulder brand
project report on Consumer behavior towards Head & shoulder brand

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Categories:Types, Business/Law
Published by: Asit Nayak on Sep 16, 2012
Copyright:Attribution Non-commercial

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06/08/2013

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PRESENTATION ON CONSUMERBUYING BEHAVIOUR TOWARDS H&S
 
 ABOUT THE COMPANY
P&G is a fortune 500 American multinationalcompany head quarter in Ohio USA.
It is the no.1 FMCG company in the world.
It has created 164 brands since inception and 56brands are active throughout the world.
24 of its brands have more than billion dollars inannual net sales in 2011.
It touched net sale of $82.6 billion for fiscal 2011-12 world wide with an increase of 5% and $1billion in India.
 
OBJECTIVES
To understand consumer buying behavior patterntowards H&S brand.
To analyze the impact of advertising& sales
promotion on consumer’s buying decisions.
 

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