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2012 Crowdfunding Industry Report

2012 Crowdfunding Industry Report

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Published by Crowdsourcing.org

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Published by: Crowdsourcing.org on Sep 16, 2012
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04/20/2013

 
CROWDFUNDING INDUSTRY REPORT
Market Trends, Composition and Crowdfunding Platforms
THE INDUSTRY WEBSITE
TM
May 2012Research Report
 
PAGE 2© 2012 Crowdsourcing, LLC | research@crowdsourcing.orgm.4.2.014
TABLE OF CONTENTS
About this Research3Research Sponsors4Participating Crowdfunding Platforms6Key Messages111. Introduction and Methodology122. Market Growth and Composition173. Crowdfunding Models314. CFPs Value Proposition, Functionality and Approach36Appendices47Acknowledgements49
THE INDUSTRY WEBSITE
TM
 
PAGE 3© 2012 Crowdsourcing, LLC | research@crowdsourcing.orgm.4.2.014
ABOUT THIS RESEARCH
This research report provides an in-depth analysis of crowdfunding market trends and composition, and an overview of Crowdfunding Platforms (CFPs) that explains their functionality and the different models at play.The report is based on two sources of data; the Crowdfunding
Industry Survey, conducted in the rst quarter of 2012 by
Crowdsourcing.org with analyses conducted by CrowdsourcingLLC’s research and advisory business, massolution; and
signicant research conducted via other reliable sources tocomplete the proling of the global crowdfunding industry.This research is the rst in a series of reports aimed at
providing reliable and factual information on the globalcrowdfunding industry.We received over 170 responses to our industry survey wherewe selected participants from Crowdsourcing.org’s Directory of Crowdfunding Sites which contained 452 active crowdfundingplatforms at the time the survey was conducted. As the basisfor the analyses, we selected 135 submissions from CFPs thatwe determined were comprehensive and of high-integrity.The 135 submissions provided extensive data relating to CFPscrowdfunding volumes, operations and key constituents (e.g.,Funders and Fundraisers) for the calendar years 2009, 2010and 2011. Our analyses of this rich data set has resulted in thisresearch report on the crowdfunding industry.1. An overview of massolution’s methodology for data gathering and analysis.2. An analysis of market growth, composition and key statistics.3. An overview and categorization of crowdfunding models.4. An analysis of the value proposition, functionality and approach.THE REPORT CONTAINS FOUR SECTIONS:
THE INDUSTRY WEBSITE
TM

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