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Table Of Contents

1.1 Introduction to Branding
1.2 Purpose of Branding
1.3 Brand Identity
1.4 Tools for Building Brand Identity
1.5 Brand Effectiveness
1.6 Brand and Reputation
1.7 Building the Brand
1.8 Choosing Brand Elements
2.1 Brand equity can be defined as three distinct elements:
2.2 Brand Equity as Brand Value
2.3 Brand Equity as Brand Loyalty
2.4 Brand loyalty / Equity advocates
2.5 Brand Equity as Brand Description
2.6 Qualitative Measures of Brand Equity
2.7 Managing Brand Equity
2.8 The World Strongest Brand Share 10 Attributes
2.9 Branding benefits buyers as well as sellers in the following manner
3.ALL ABOUT TOON BRANDING
4.CASE STUDY ON TOON BRANDING
5.1Statistical Data
5.2Theoretical Data
6.1 Why it’s Branding?
6.2 Difficulties faced
6.3 Suggestions
7 .Amul Hits of 1995 – 96
8.CONCLUSION
9. ANNEXURE
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Branding and Special Focus on Toon Branding 97-2003

Branding and Special Focus on Toon Branding 97-2003

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Published by Manasi Ghag

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Published by: Manasi Ghag on Sep 17, 2012
Copyright:Attribution Non-commercial

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02/27/2014

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