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SetJet Business Plan

SetJet Business Plan

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Published by Austin Zwick

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Published by: Austin Zwick on Sep 18, 2012
Copyright:Attribution Non-commercial

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11/14/2013

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 Team 8: Austin Zwick, Brenton White, and Thomas ShepherdFinal Draft4/22/2012
 
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Table of Contents
size, motivation, and pain ........................................................................................ 13B. Industry Analysis ................................................................................................................................. 14C. Competitor Analysis ............................................................................................................................ 15i. Direct Competition .......................................................................................................................... 15ii. Indirect Competition ....................................................................................................................... 16D. Our Sustainable Competitive Advantage ........................................................................................... 17VII. The Marketing Strategy .................................................................................................................. 18A. Branding .......................................................................................................................................... 18B. Packaging ........................................................................................................................................ 18C. Community ...................................................................................................................................... 19D. Online Advertising ........................................................................................................................... 19E. Pricing .............................................................................................................................................. 20F. Sales ................................................................................................................................................ 20G. Distribution ..................................................................................................................................... 21VIII. The Business Strategy ..................................................................................................................... 22A. Physical Product Flow ..................................................................................................................... 22B. Marketing Flow ............................................................................................................................... 24C. Customer Service and Information Technology Flow ..................................................................... 24
 
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 D. Finance and Accounting Flow ......................................................................................................... 25E. Human Resources Flow ................................................................................................................... 25IX. Financials ......................................................................................................................................... 26A. Financial Assumptions..................................................................................................................... 26B. Financing ......................................................................................................................................... 27C. Revenues ......................................................................................................................................... 28D. Expenses.......................................................................................................................................... 29X. Appendices .......................................................................................................................................... 31A. Primary Research Plan .................................................................................................................... 31Musician/Entrepreneurs Focus Group ................................................................................................ 31Music Consumers Focus Group ........................................................................................................... 31Interviews ............................................................................................................................................ 32B. Cost of Components ........................................................................................................................ 34C. Complete Business Plan Flow Diagram ........................................................................................... 36D. Secondary Sources .......................................................................................................................... 37E. Financials ............................................................................................
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