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Table Of Contents

Big Data, Big Impact
Why Big Data?
What Is Big Data Forcing?
Big Data Is Ethically Neutral
Important Concepts and Terms
Values and Actions
Articulating Your Values
Turning Values into Actions
Benefits of Ethical Inquiry
What Do Values Have to Do with Anything?
Ethical Decision Points
What Does All That Really Mean?
Current Practices
Findings Summary
Buying Versus Selling
Opt-in Versus Opt-out
Correlation Through Aggregation
Data Ownership
Manifestation of Values
Ethical Incoherence
A Policy By Any Other Name…
Cultural Values
So What Did We Learn?
Aligning Values and Actions
Methods and Tools
Alignment Methodology Framework
Inquiry
Analysis
Articulation
Action
Global Data Management: A Case Study
Benefits of Alignment
P. 1
Ethics of Big Data: Balancing Risk and Innovation

Ethics of Big Data: Balancing Risk and Innovation

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What are your organization’s policies for generating and using huge datasets full of personal information? This book examines ethical questions raised by the big data phenomenon, and explains why enterprises need to reconsider business decisions concerning privacy and identity. Authors Kord Davis and Doug Patterson provide methods and techniques to help your business engage in a transparent and productive ethical inquiry into your current data practices.

Both individuals and organizations have legitimate interests in understanding how data is handled. Your use of data can directly affect brand quality and revenue—as Target, Apple, Netflix, and dozens of other companies have discovered. With this book, you’ll learn how to align your actions with explicit company values and preserve the trust of customers, partners, and stakeholders.

Review your data-handling practices and examine whether they reflect core organizational values Express coherent and consistent positions on your organization’s use of big data Define tactical plans to close gaps between values and practices—and discover how to maintain alignment as conditions change over time Maintain a balance between the benefits of innovation and the risks of unintended consequences

What are your organization’s policies for generating and using huge datasets full of personal information? This book examines ethical questions raised by the big data phenomenon, and explains why enterprises need to reconsider business decisions concerning privacy and identity. Authors Kord Davis and Doug Patterson provide methods and techniques to help your business engage in a transparent and productive ethical inquiry into your current data practices.

Both individuals and organizations have legitimate interests in understanding how data is handled. Your use of data can directly affect brand quality and revenue—as Target, Apple, Netflix, and dozens of other companies have discovered. With this book, you’ll learn how to align your actions with explicit company values and preserve the trust of customers, partners, and stakeholders.

Review your data-handling practices and examine whether they reflect core organizational values Express coherent and consistent positions on your organization’s use of big data Define tactical plans to close gaps between values and practices—and discover how to maintain alignment as conditions change over time Maintain a balance between the benefits of innovation and the risks of unintended consequences

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Publish date: Sep 13, 2012
Added to Scribd: Sep 19, 2012
Copyright:Traditional Copyright: All rights reservedISBN:9781449357504
List Price: $12.99 Buy Now

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02/10/2015

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