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Molson Coors report

Molson Coors report

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Published by Patrick McPartlin
The full report from Molson Coors
The full report from Molson Coors

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Categories:Types, Business/Law
Published by: Patrick McPartlin on Sep 19, 2012
Copyright:Attribution Non-commercial

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07/03/2014

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Commissioned by: Molson Coors Scotland Prepared
by: Oliver Griths, Director, CR Consulting
August 2012 Brieng number: 012-8
THE FUTURE OF THESCOTTISH COMMUNITY PUB
LOCAL PUB;LOCAL HUB?
 
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Working in beer, pubs have obviously been importantto my life. But I am far from unique: for many of us pubsprovide the convivial backdrop to important milestones– whether that’s going for your rst pint when you turn18, heading out on a date or passing the time with friendsand neighbours.This report conrms a picture revealed in candid researchwe published last year: the community ‘local’ pubs welove, which are a part of our national and self image, areunder threat. In some areas such as Argyll and Bute theirnumbers are in precipitous decline.However, this research and examples of publicanssuch as one case study included in the report gives mehuge hope for the future. It shows not only that peoplerecognise the value of a pub in creating a community,but also the inventiveness of publicans as they facechallenges with eyes wide open. At Molson Coors, itis our pleasure to work with publicans to help themget the most out of their business and serve theirregulars better.We do this not only because it is good for our businessand theirs – and the 75,000 jobs reliant on the pub tradein Scotland – but also because we know that pubs have apositive role to play in some of the aims of government,most importantly to ensure that drinks are enjoyed
responsibly.
However, to ensure that we can continue to enjoy a visitto the pub we are calling on policy makers to join with usin helping to achieve three goals:
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The Scottish Government to lobby Westminsterto end the duty escalator, which has resulted in theamount of tax on beer rise by 38 per cent since it wasintroduced. That is an additional £18,000 in tax perpub.
2
Simplify the business rates system and make it moretransparent so that publicans can be assured thatthey are paying a fair amount of tax towards thecommunities in which they operate.
3
Strip out the process and cost of the licensing systemso that those entrepreneurial enough to take on oropen a pub are not discouraged at the rst hurdle.Achieving these goals will not be a panacea – we knowthis – but they will reduce the size of some of the majorbarriers that publicans face.We are determined to tackle the challenges ‘local’ pubsface. We hope this report will convince you of theirworth and of the importance of preserving them for ourcommunities and for future generations.Cheers,Phil WhiteheadManaging Director, Molson Coors Scotland
FOREWORD
The aection in which pubs are held shinesthrough in this report, as does the central roleof pubs in the communities that they serve. Thepubs in this report are not just watering holes;increasingly they are the community centre andthe village hall, the bar sta are friends to theregulars. In some ways, this is not a surprise.
 
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The decline of local pubs is a prominent issue within many Scottishcommunities where such establishments provide an important service tothe surrounding populace. Local pubs are an accessible, convenient andaordable place for residents to socialise with one another on a regularbasis. Almost a third (32%) of adult Scots visit their ’local’ at least twice amonth – the second most frequently visited local amenity after theconvenience shop – and 41% of Scottish men believe that it is importantto have a community pub within walking distance of their home.
The image of the ‘local’ as a haunt for men of a certainage no longer seems appropriate, as research revealsthat pubs serve a very broad cross section of Scottishsociety. Individuals in their mid to late twenties and thosein the 25-44 age bracket are the most regular visitors(about a quarter visit at least one a fortnight), and whilst75% of men sometimes visit so do over half of all women(54%). Indeed, many community pubs have made aconscious eort to attract women. By contrast retireesare now the least likely age group to visit - only 16% areregulars and 50% don’t visit at all.A number of changes within the alcohol market haveoccurred in recent years that have had a considerableeect on traditional pubs. These include the risingprice premium for alcohol in pubs compared to theo-trade and a decrease in disposable income due tothe recession. The smoking ban has also reduced theattraction of a trip to the pub for many smokers. Whenthese factors are combined with a general rise in thecost of produce, including a 38% increase in duty in thelast four years, it is apparent the industry as a wholeis struggling. However, those pubs that recognise thesituation and have managed to stake out a centralposition for themselves within the communities theyserve, are thriving.This success comes from an understanding of theircurrent position and the limitations on what theycan do. The result has been the development of a‘super-service’ culture amongst the more successfulcommunity locals.These pubs, which are as much community centresas they are licensed premises, are however, underthreat: between 2007 and 2012, a total of 703 Scottishcommunity pubs (19.1%) have closed down, with only55 (1.5%) newly opened. Two or more communitypubs have been lost from 67 of the 73 Scottishconstituencies. Argyll and Bute lost an alarming42 ‘locals’.
Optimism amongst Scottish drinkersis also low – three quarters of adults(76%) thought that community pubnumbers would continue to diminishover the next ten years, to 2022. Asmall minority of 2% believed that, intime, they would increase.
Despite pessimism, there are reasons to be hopeful forthe future:As other community centres wither, the sort of service community pubs can oer is genuine, local andincreasingly rareYoung and middle aged couples are looking for goodpubs within walking distance; the loss of the heavydrinkers and the strong focus on customer servicemakes these pubs ideal – although they may not havefully identied the opportunity for themselves yetThe investment in entertainment or a wider selectionof drinks has made them more interestingAt a time when ‘genuine’ and ‘original’ productsare much sought after, pubs with character may t
very well
Minimum Pricing may yet help them –encouraging the public to stockpile less as thebulk discounts dry up, and go out for a pint
instead
EXECUTIVE SUMMARY
EXECUTIVE SUMMARY 5INTRODUCTION 6Background 6What is the point of the local community pub? 7The market for the modern local 8The users of the local 9Declining pub numbers 10Causes of the decline in community pub numbers 12Pricing and minimum pricing 13Delivering super-service 14The future of the community pub 15Conclusions 17Appendix 18FIGURES
Figure 1
Mean weekly alcohol units (Alcohol Statistics Scotland 2011) 6
Figure 2
Place where drank most (Alcohol Statistics Scotland 2011) 6
Figure 3
Local facilities used > once/twice a month(YouGov ScotlandOmnibus 2012) 7
Figure 4
Frequency of visit to community local (YouGov 2012) 9
Figure 5
Pub Numbers England/Scotland (CGA 2012) 10
Figure 6
Change in pub numbers (CGA 2012) 11
Figure 7
Community pub losses by MSP constituency (CGA 2012) 11
Figure 8
Likely impact of minimum pricing on alcohol sales in pubs(YouGov 2012) 13
Figure 9
More or less community pubs in ten years’ time if currenttrends continue (YouGov 2012) 15
CONTENTS
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