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Table Of Contents

I. OVERVIEW
A. Why GSS Is Studying the Wellness Market
B. Research Methodology for This Study
II. WELLNESS AS A CONCEPT
A. History of Wellness
B. Defining Wellness
A. Drivers of the Growing Wellness Market
B. Defining the Wellness Industry
C. Measuring the Wellness Industry
IV. THE WELLNESS CONSUMER
A. Wellness Consumer Segments
B. Baby Boomer-Driven Market
C. A Large, Growing Set of Consumers
D. Strong Consumer Interest in CAM Therapies
V. SURVEY OF INDUSTRY AND CONSUMER VIEWS ON WELLNESS
A. Survey Background and Methodology
B. Industry and Consumer Awareness and Definitions of Wellness
Figure 1
C. Industry Interest in Wellness as a Business Opportunity
VI. OPPORTUNITIES FOR SPAS IN THE WELLNESS INDUSTRY
A. Tapping into Reactive/Treatment-Oriented Opportunities and Resources
B. Tapping into Proactive/Wellness-Oriented Opportunities and Resources
C. Tapping into Workplace Wellness Opportunities and Resources
VII. RECOMMENDATIONS FOR MOVING THE INDUSTRY FORWARD
APPENDIX A: DETAILS ON THE HISTORY AND DEFINITIONS OF WELLNESS
A. A Timeline of the Evolution of Wellness
B. Definitions of Wellness
APPENDIX B: ESTIMATES OF THE SIZE OF WELLNESS-RELATED MARKETS
APPENDIX C: RESEARCH FRAMEWORK
A. Modes of Research and Levels of Rigor
B. Different Audiences and Goals for Research in the Spa Industry
APPENDIX D: BIBLIOGRAPHY
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Wellness Market

Wellness Market

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Published by: snehakopade on Sep 20, 2012
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