A comparative study between Hero Honda Splendor+ and its competitors toincrease the market share in MUDHOL region
CHAPTER – IEXECUTIVE SUMMARYIndustry profile
Hero Honda started out joint venture between Hero group, the worlds largest bicycle manufacturer and the company of Japans, has today become the world’s singlelargest two wheelers company. Coming in to existence January 19, 1948, Hero Motorslimited gave India nothing less than are evaluation on two wheelers, the made famous by “fill it shut it and forget it” campaign. Driven by the trust of over 5 millioncustomers. The Honda product range today command market share 48% making itveritable giant in the industry. Add to that technologic excellence, an expansive dealer network, and reliable after sale service, and have one of the customer-friendlycompanies.
Kumar Engineering Company established in the year 1994,shaking hands withrenowned partner HMT Tractors dealership, to cater the farming community of NorthKarnataka region and Although our Hero Honda division is only six years old ‘kid’, asfor as its performed is terms of sales, Service & Spars for all the last six consecutiveyears. Using prestigious Hero Honda dealership as a link we touched the pulse of almost 2022 through sales and 22086 customers through our prompt, dedicated andexcellent service. Since a decade Kumar Engineering Company never looked back, hasachieved ever highest track record and very much impressed all others by performance.
Scope of the study
The study covers the users of Hero Honda bikes in mudhol city.
The study covers the customer owning two wheelers in mudhol city.
The study helps the company to make proper marketing strategy for their weaker area.