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A Project Report on Evaluation of Distribution Channels in the Riddhi Siddhi Gluco Boils Ltd

A Project Report on Evaluation of Distribution Channels in the Riddhi Siddhi Gluco Boils Ltd

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A Project Report on Evaluation of Distribution Channels in the Riddhi Siddhi Gluco Boils Ltd
A Project Report on Evaluation of Distribution Channels in the Riddhi Siddhi Gluco Boils Ltd

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Published by: Babasab Patil (Karrisatte) on Sep 21, 2012
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05/13/2014

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EVALUATION OF DISTRIBUTION CHANNELS in the Riddhi Siddhi GlucoBoils Ltd
SI. NO.CONTENTSPAGE NOExecutive summaryIIntroduction4-5IICompany Profile6-22IVManagement problem 38Research Problem39Research Objectives39Methodology39-40LimitationsVData Analysis41-66VI Recommandations67-68VIISuggestions68VIIIConclusion69IXTime And Financial Cost70XBibliography71Questionnaire72
 
EXECUTIVE SUMMARY
A study has been conducted on the “ EVALUATIONOFDISTRIBUTION CHANNELS” in the Riddhi Siddhi Gluco Biols Ltd. Gokak. TheRiddhi Siddhi Gluco Biols Ltd. Gokak, is one of the leading makers of maize starch powder and one of the largest manufacturers of the Malto dextrin in India. TheCompany has also the largest manufacturer of maize – based starch.
 
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EVALUATION OF DISTRIBUTION CHANNELS in the Riddhi Siddhi GlucoBoils Ltd
The Riddhi Siddhi Gluco Biols Ltd. Gokak is engagedin the manufacture of starch, liquid glucose, dextrose monohydrate, malto dextrin etc.in India and employing more than 2000 personnel with distribution network through outthe country. The Company has been promoted by the starch professional with theexperience of the more 5 decades in the starch industry. The maize consumption is20,000 tons p. m. and it is expanding to 35000 tons p. m. by introducing new productsand adopting new technology in the production process, it can increase the starch production.The company has a well planned and systematic distributionnetwork the company has both type of distribution network namely direct selling andindirect selling. The indirect selling is done through distributors. In every territory thecompany has appointed one marketing executive and a distributors.A Study has been conducted on the Distribution Channels inthe Riddhi Siddhi Gulco Boils Ltd. Gokak.Organization is nothing but a social system. The marketingdepartment plays a vital role in any organization. Riddhi Siddhi Gulco Boils Ltd isfood processing company. It is one thing to possess knowledge but yet another thing isto put it in effective manner. It is essential to develop and update the skills andknowledge about marketing aspects. Without marketing department the organizationwill not survive. Because whatever the products are produced by the company must bemarketed and sold to the customer where in need of that product. So it can be achievedonly by the marketing department. So the marketing department is very essential toevery organization.The Riddhi Siddhi Gulco Boils Ltd, Gokak, is one and only big industry producing starch in Karnataka. The main raw material used by the company is maize.The main products by the company are Starch, Malto dextrine, Dexto Monohydrate,Liquid glucose. The company also produces by – products like Maize germs, MaizeGluten, Maize fiber and Corn steep liquor. There are about 18 competitors in themarket. The company has the customers like Nestle, Britannia, Cadbury, etc.
 
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EVALUATION OF DISTRIBUTION CHANNELS in the Riddhi Siddhi GlucoBoils Ltd
COMPANY
Riddhi Siddhi Gluco Boils Limited Gokak, is situated on the bank of river Ghataprabha, 2 kms away from Gokak town and 65 kms away from Belgaumcity, 16 kms away from Ghataprabha. The Ghataprabha river which originate fromAmboli flows around 85 miles and joins other two small rivers Tambrparni andHiranykeshi and flows towards Gokak town west.
PROFILE OF THE COMPANY
:
Riddhi Siddhi Gluco Limited, Gokak, Started as a Trading Unit in1990 as Riddhi Siddhi Starch & Chemicals Limited and subsequently renamed asRiddhi Siddhi Gluco Limited, the company is one of the largest manufacturers of Starch, Glucose syrup, Dextrose Monohydrate, Malto Dextrin, etc., in India employingmore than 2000 personnel with distribution network throughout the country. Thecompany has been promoted by a team of starch professionals with experience of morethan 5 decades in the starch industry. The company is the largest manufacturer of Malto dextrin in India with a capacity to manufacture wide – ranging DE levels to cater to the needs of various segments. The company has also the largest capacity in Indiafor manufacture of maize based starches.
Board of Directors
Mr. Sampatraj L. ChowdharyChairmanMr. Ganpatraj L. ChowdharyManaging DirectoMr. S. V. Shanmuga VadiveluDirecto
 
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