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A Project Report on Customer Satisfaction Level at Kirloskar Ltd

A Project Report on Customer Satisfaction Level at Kirloskar Ltd

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A Project Report on Customer Satisfaction Level at Kirloskar Ltd
A Project Report on Customer Satisfaction Level at Kirloskar Ltd

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Categories:Topics, Art & Design
Published by: Babasab Patil (Karrisatte) on Sep 21, 2012
Copyright:Attribution Non-commercial

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02/27/2014

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CONTENTS
Sl noTitles Page no
1.
Executive summary 1
2.
Introduction
2
3.
Industry profile
3-4
4.
Company profile
5-12
5.
About Kirloskar Company
13-33
6.
Need for the study
34
7.
Objectives of the study
35
8.
Research Methodology
35-36
9.
Analysis and Interpretation
37-52
10.
Hypothesis
53-55
11.
Cross Tabulation
56
12.
Findings
57
13.
Suggestion
58
14.
Conclusion
59
15.
Bibliography
60
16.
Questionnaire
61-63
Babasabpatilfreepptmba.comPage
 
1
 
Customer Satisfaction Level at Kirloskar Ltd
Enriching Lives
Executive Summary
Executive summary
The research title to study the “Customer satisfaction level at kirloskar ferrous industries” AtKIRLOSKAR FERROUS INDUSTRIES LTD helps to identify the customer satisfaction of KFIL(PIG IRON) products on consumers. The reasons for selecting this as project title are to know theattitude of the customers towards KFIL products, to identify the impact and so understanding thecustomer’s satisfaction is a very difficult and vital task for the organization towards KFIL products.Today’s competitive scenario understanding customer satisfaction has been receiving increasinglyimportance and it has become one of the most important tasks for the successful organization.By this study I come to know how industrial buying behavior and the customers satisfaction levelstowards the KIRLOSKAR (PIG IRON) product. And also I came to know the customer satisfaction
BIMS College Bagalkot Prashant v v
2
 
Customer Satisfaction Level at Kirloskar Ltd
Enriching Lives
is the very important towards the company product customers are the back bone of the companyand while preparing the product the company should have to maintain quality, quantity pricing andin time is the most important to the company. The company should aware of this element. It alsohelps the elements which help the company to create the awareness and build image of the companyand it will increases maximum sales of the Kirloskar products are like engine body, pig iron,DG(diesel generator) etc… . This study also helps to know the company satisfaction level towardscustomers and I come to know what are the strategies implementing for improving sales and thecompany maintaining quality &quantity, and sufficient price of the product to the customersAnd I also studied about ORGANISATION of KFIL (KIRLOSKAR FERROUSINDUSTRIES LTD). So in that I studied every department of the administration how they maintainorganization, their work and they are responding quickly to customers their top level peoples in theadministration
BIMS College Bagalkot Prashant v v
3

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