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Apollo Paul

Apollo Paul

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Published by Twinkle Zacharias

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Categories:Types, Reviews
Published by: Twinkle Zacharias on Sep 21, 2012
Copyright:Attribution Non-commercial

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01/27/2013

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INTRODUCTION
An organization is social agreement which pursues collective goals, controls its ownperformance and has a boundary separating it from its environment. In the social sciences,organization are studied by researches from several disciplines, the most common of which aresociology, economics, political science, psychology, management and organizationalcommunication. The broad area is commonly referred to as organizational studies, organizationalbehavior or organizational analysis. This project is basically an analysis of the organizationstructure as well as the functions of each department of Apollo Tyres Ltd, a leading tyremanufacturer.Apollo Tyres Ltd is a leading tyre manufacturer with the annual revenues of over US $ 1.99 billionin 2011.It was established in 1976. Its first plant was commissioned at Perambra in Kerala State. In2006, the company acquired Dunlop Tyres International, South Africa, one of the popularcompanies in this field. The company having four manufacturing units in India, two in SouthAfrica, and two in Zimbabwe. It has a network of over 4000 dealerships in India of which over3500 are exclusive outlets. In South Africa, it has over 9000 dealership where 190 Dunlopaccredited dealers. It gets 59% of its revenue from India, 28% from Europe and 13% from Africa.It aims to have revenue of about US $ 6 billion by 2016.
 
 
OBJECTIVE OF THE STUDY
 
To study about the organization structure.
 
To familiarize with the business holistically
 
To familiarize with the various department in the organization and their functioning.
 
To understand how key business processes are carried out in the organization.
 
To understand how information is needed in the organization for Decision making atvarious levels.
 
To do SWOT analysis of the company.
RESEARCH METHODOLOGY
 The Methodology selected for this project is primary and secondary data. These are:
Primary data:
These are obtained by the following methods
 
Personal and direct investigation.
 
Interview with managers and employees.
Secondary data:
Secondary data are those, which has been already collected and gone throughstatistical process. Secondary data are collected from the secondary sources like websites,magazines, journal etc. Secondary data are of two types, they are1)
 
InternalIn this project internal data are collected from the company brouchers, manuals of thecompany2)
 
ExternalIn this project external data are collected from the company website and website of tyreindustry.
 
 
LIMITATIONS OF THE STUDY
 
Hazardous working environment
 
Lack of time
 
As the main source of data is secondary reliability is limited.
INDUSTRY PROFILETYRE INDUSTRYHISTORY OF TYRES
The key milestone in the history of tyres was the invention of the wheel by Sumerians 5000years ago and it has been refined over ages. Centuries back pieces of rubber placed at fourcorners of the vehicle were used as tyres. The earliest tyres were bands of iron (later steel)placed on wooden wheels, used on carts and wagons. The tire would be heated in a forge fire,placed over the wheel and quenched, causing the metal to contract and fit tightly on the wheel.But the whole scenario started changing when Charles Goodyear invented vulcanized rubber in1844 which was later used for the first tires. The first practical pneumatic tire was made by theScot, John Boyd Dunlop in 1887. Pneumatic tires are made of a flexible Elastomeric material,such as rubber, with reinforcing materials such as fabric and wire. Tire companies were firststarted in the early 20
th
century, and grew in tandem with the auto industry. Today over 1 billiontires are produced annually, in over 400 tire factories, with the three top tire makerscommanding a 60% global market share.
 Structure of the industry
The origin of the Indian tire industry dates back to 1926 when Dunlop RubberLimited setup the first tyre company in West Bengal. MRF followed suit in 1946. Since then, theIndian tyre industry has grown rapidly. Transportation industry and tyre industry go hand in handas two are inter dependent. Transportation industry has experienced 10% growth rate year after

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