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Table Of Contents

1.4 Social criticism and responsibility of advertising
1.5 Summary
1.6 Key words
1.7 Self Assessment Exercise
1.8 Suggested readings
2.1 Objectives
2.2 Introduction
2.3.1 In India
2.3.2 British regulations for advertising
2.3.4 Federal Regulations of Advertising
2.4 Ethics in Advertising
2.5 Type of Consumer Organizations in Advertising
2.6 Voluntary Control in Advertising
2.7 Summary
2.8 Key words
2.9 Self-Assessment Exercise
2.10 Suggested Readings
3.1 OBJECTIVES
3.2 INTRODUCTION
3.3 ADVERTISING STANDARDS COUNCIL OF INDIA
3.4 Summary
3.5 Key words
3.6 SELF ASSESSMENT EXERCISE
3.7 SUGGESTED READINGS
4.1 Objectives
4.2 INTRODUCTION
4.3 GOVERNMENT’S GENERAL RULES OF CONDUCT IN ADVERTISING
4.4 PRINT MEDIA
4.7 SELF ASSESSMENT QUESTIONS
4.8 SUGGESTED READINGS
5.1 Objectives
5.2 Introduction
5.3 Product code of tobacco of U.K
5.4.1 British Codes of Advertising Practices
5.5 Product code of arms and Ammunitions of U.K
5.6 Product code of drugs of U.K
5.7 Product Code of Tobacco Advertising Code of U.S.A
5.8 Product Code of Alcohol of U.S.A
5.9 Product code of arms and ammunition of U.S.A
5.10 Product Code of drugs of USA
5.11 Summary
5.12 key words
5.13 Self Assessment Exercise
5.14 Suggested Readings
6.1 Objectives:
6.2 Introduction
6.3 Need for Advertisement Laws
6.5 Various types of advertising laws in abroad
6.6 Constitutionality of Restrictions in Advertisements in India
6.7 Summary
6.8 Key words
6.9 Self-assessment exercise
6.10 Suggested readings
7.1 Objectives
7.2 Introduction
7.3 Laws relating to advertising in India
7.4 Advertising and Article 19 (1 & 2) of Indian Constitution
7.7 Summary
7.8 Key words
7.9 Self assessment exercise
7.10 Suggested readings
8.1 Objectives
8.2 Introduction
8.3 Drugs and Magic Remedies Act, 1984
8.4 Drugs and Cosmetics Act, 1940
8.5 Summary
8.6 Key words
8.7 Self Assessment Exercise
8.8 Suggested Readings
9.1 OBJECTIVE
9.2 Introduction
9.3 Punjab Act, 1914
9.4 Summary
9.5 Key words
9.6 Self Assessment Exercise
9.7 Suggested Readings
10.1 Objective
10.2 Introduction: MONOPOLIES AND RESTRICTIVE TRADE
10.3 The Prevention of Food Adulteration Rules 1955
10.5 Summary
10.7 Self Assessment Exercise
11.1 Objectives
11.2 Introduction: The Young Persons (Harmful Publications) Act,
11.3 Censorship
11.4 Summary
11.5 Key words
11.6 Self Assessment Exercise
11.7 Suggested Readings
12.1 OBJECTIVES
12.2 COPY RIGHT ACT, 1857
12.3 Definition of ‘copy right’
12.4 COPYRIGHT BOARD
12.5 Licence
12.6 Infringement of copy Right on offerences of copy right: “Infringing
12.7 Definition of literary work – Literary works includes tables and
12.8 Conditions for an action of passing off: It follows from the above that
12.9 Remedies in action for passing off:
12.10 Damages or an account of profits
12.11 Summary
12.12 Key words
12.13 Self – Assessment Exercise
12.14 Suggested Readings
13.1 Objectives
13.2 Introduction
13.3 Patent
13.4 Trade Marks Act
13.5 Summary
13.6 Key words
13.7 Self Assessment Exercise
13.8 Suggested Readings
14.1 Objectives
14.2 Introduction-Defamation
14.3 Emblems and Names Act, 1980
14.6 Self Assessment Exercise
14.7 Suggested Readings
15. The name, emblem and official seal of the International Atomic
16. The names “Ashoka Chakra” and “Dharma Chakra” or the pictorial
17. The name of the Parliament or the legislature of any State, or the
18. The name and emblem of the Rama Krishna Math and Mission
19. The name and emblems of the Sri Sarada Math and Ramkrishna Sarda
20. The name of “The Bharat Scouts and Guides” with its emblem
21. The name and emblem of the International Olympic Committee
22. The name and emblem of the National Youth Emblem which is in
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pgdapr-103

pgdapr-103

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Published by Keshav Rathi

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Published by: Keshav Rathi on Sep 21, 2012
Copyright:Attribution Non-commercial

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08/14/2013

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