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FOR CMO & MARkETIng LEAdERshIp pROFEssIOnALs
Why Read This RepoRT
Social media has undamentally changed how consumers interact with each other and with brands. Asa result, marketers tell us that they now consider this new channel to be a critical component o brandbuilding. And while many marketing leaders are asked, “What is your social strategy?” the real questionis, “How does social media change the brand strategy?” In this report, Forrester identies three ways inwhich social media can help marketers’ brand building eorts by: 1) building a relationship to becomemore trusted; 2) dierentiating through an emotional connection to become more remarkable andunmistakable; and 3) nurturing loyal ans to become more essential.
Table O Cotet
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Cautio: social Meia Lac Te power ToBuil A Bra Aloe
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Trute Bra Buil A RelatioiRemarable A Umitaable Bradieretiate Trou A Emotioal CoectioEetial Bra nurture Loyal Fa
WhAT IT MEAns
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note & Reource
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MAY 7, 2012