Women in Black
he beginning of the trailer starts with an establishing
shot of a room in what seems to be a very old ‘haunted’
house which immediately reveals to the audience that thegenre of the film is a horror as we can see from thelighting as it looks dark. Also the props used also suggestthat is it the genre horror from the rocking chair and thecandle. It immediately draws in the audience as they wantto find out the obvious questions like what is this house?What happened? This also links to Barthes theory (enigmacode) as it looks mysterious and creates the sense of theunknown. It also subverts to
Todorov’s theory as the
trailer begins with the disequilibrium and makes theaudience wonder what the equilibrium used to be like andhow it happened.This shot which lasts from about 1 second reveals anisolated eerie location which fits with the genre of horrorand there is a feeling of being lost and no where to escapeto. Also the use of the grey sky creates a gloomyatmosphere which also fits with the genre theory which ishorror as they use the conventions to create it.