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supplychain management,total quality management,quality function deployment,quality management

supplychain management,total quality management,quality function deployment,quality management

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SCM AND TQM, QUALITY MANAGEMENT AND QFD
 
VIPIN V P
 
ROLL NO:28MBA(INTERNATIONAL BUSINESS)SCHOOL OF MANAGEMENT STUDIESCUSAT.COCHIN 22E-mail:vipinpsrt@gmail.com
ABSTRACT
: The degree to which a set of inherent characteristic fulfilrequirements is referred to as quality. Quality management is an approach tomanagement which requires establishing quality policies and procedures andpractices and then outstanding systems on regular basis. It includes ensuringproper qu
ality for the company‟s output.
Quality management is an importantmarketing strategy. The three aspects of assuring quality are assurance of incoming raw materials quality, assurance that proper processes areoperating on the raw materials, assurance of the quality of the outgoingfinished goods. Failure modes and effects analysis is a step by stepapproach for identifying all possible failures in a design, a manufacturing or assembling process of a product or service. Total Quality Management,TQM, is a method by which management and employees can becomeinvolved in the continuous improvement of the production of goods andservices. It is a combination of quality and management tools aimed atincreasing business and reducing losses due to wasteful practices. TQM is amanagement philosophy that seeks to integrate all organizational functions(marketing, finance, design, engineering, and production, customer service,etc.) to focus on meeting customer needs and organizational objectives.Quality Function Deployment (QFD) is a structured approach to definingcustomer needs or requirements and translating them into specific plans toproduce products to meet those needs. QFD is designed to help plannersfocus on characteristics of a new or existing product or service from theviewpoints of market segments, company, or technology-developmentneeds. The technique yields charts and matrices.QFD helps transformcustomer needs into engineering characteristics for a product or service,prioritizing each product or service characteristic while simultaneously settingdevelopment targets for product or service.
KEY WORDS
: SCM, TQM, QM, QFD
 
 
1.0 INTRODUCTION
By now, the supply chain management outcomes of better customer service, lower costs andhigher quality should be starting to sound familiar. To sustain and improve competitiveness,firms must offer higher quality products and services than their competitors. TQM is anenterprise- wide philosophy encompassing suppliers and customers. It emphasizes acommitment by the organization to strive toward excellence in the production of services andproducts that customers want. Firms implementing a TQM program have made a proactivedecision to understand, meet and then strive to exceed customer expectations and this is theoverriding objective in all TQM programs. Quality Management is an approach to management,which requires establishing quality policies, procedures and practices, and then auditing thesystems on a regular basis. It encompasses all the processes in the organization and seeks toensure the quality of products through systematic adherence to quality managementprocedures and practices.Quality function deployment (QFD) is a methodology for thedevelopment or deployment of features, attributes, or functions that give a product or servicehigh quality. Quality Function Deployment (QFD) is a structured approach to defining customer needs or requirements and translating them into specific plans to produce products to meetthose needs.
2.0 SCM AND TOTAL QUALITY MANGEMENT
The phase from 1990s onward is recognized as the era of supply chain management, whichhas been defined by the Global Supply Chain Forum of 1994 as:
“The integration of key
business processes from the end user through original suppliers that provides products,
services and information that add value for customers”. Supply chain management is the
process of planning, organizing and controlling the flow of materials and services fromsuppliers to and users or customers. This integrated approach incorporates suppliers supplymanagement, integrated logistics and operations.In other words, SCM is an integrated management of various functions in the areas of materials, operations, distributions, marketing and services after sales with a customer focus inperspective so as to synergize various processes in the organization with a view of optimizingthe total costs, that is it refers to managerial process of all supply chain participants to design,develop and operate a system which responds to customer expectations by making availablethe right quantity of quality products at the right time and place in the right physical form at aright cost. Hence, SCM facilitates to offer best customer service in a cost- efficient manner.Total Quality Management is a management approach that originated in the 1950's and hassteadily become more popular since the early 1980's. Total Quality Management, TQM, is amethod by which management and employees can become involved in the continuousimprovement of the production of goods and services. It is a combination of quality andmanagement tools aimed at increasing business and reducing losses due to wasteful practices.TQM is a management philosophy that seeks to integrate all organizational functions(marketing, finance, design, engineering, and production, customer service, etc.) to focus onmeeting customer needs and organizational objectives. Some of the companies who haveimplemented TQM include Ford Motor Company, Phillips Semiconductor, SGL Carbon,Motorola and Toyota Motor Company etc.TQM is the foundation for activities, which include:
 
Commitment by senior management and all employees
Meeting customer requirements
Reducing development cycle times
Just In Time/Demand Flow Manufacturing
Improvement teams
Reducing product and service costs
Systems to facilitate improvement
Line Management ownership
Employee involvement and empowerment
Recognition and celebration
Challenging quantified goals and benchmarking
Focus on processes / improvement plans
Specific incorporation in strategic planningTable 1 .differences and similarities of TQM & SCM
2.1 Philosophical perspective
TQM has been defined in many ways particularly as a management
philosophy “
thatencourages cost reduction, the creation of high quality goods and services, customer satisfaction, employee empowerment, and the measurement of 
results”. Similarly
, SCM couldalso be understood as a manage
ment philosophy definition, which states that “SCM is an
integrating philosophy to manage the total flow of a distribution channel from supplier to
ultimate customer.” Since management philosophy tends to be intangible and aims to describe
an ideal, TQM and SCM could be further developed to include innovative managementpractices, tools, techniques, applications and anything else that would be in line with bothconceptual approaches. However, the fact that there is still no consensus on conceptualdefinitions for TQM and SCM poses obstacles to practical implementation. Therefore, there is a

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