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Table Of Contents

1.1 Latar Belakang Masalah
1.2 Perumusan Masalah
1.3.1 Tujuan penelitian
1.3.2 Kegunaan Penelitian
1.4 Sistematika Penulisan
2.1.1.1 Minat Beli Ulang
2.1.1.2. Harga
2.1.1.3 Promosi
2.1.1.4 Kualitas Pelayanan
2.1.2. Penelitian Terdahulu
2.2. Kerangka Pemikiran
2.3.1. Hubungan antara harga terhadap minat beli ulang
2.3.2. Hubungan antara promosi terhadap minat beli ulang
2.3.3. Hubungan antara kualitas pelayanan terhadap minat beli ulang
3.1.1. Variabel Penelitian
3.1.2. Definisi Operasional
3.2.1 Populasi
3.2.2 Sampel
3.3 Jenis dan Sumber Data
3.4.1. Wawancara
3.4.2. Kuesioner
3.5.1. Pengujian Validitas dan Reliabilitas
3.5.2.1 Uji Multikolinearitas
3.5.2.2 Uji Heterokedastisitas
3.5.2.3 Uji Normalitas
3.5.3. Analisis Regresi Linear Berganda
3.5.4. Pengujian Hipotesis (Uji t )
4. Kriteria Pengujian:
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Published by Dhony Kurniawan

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Published by: Dhony Kurniawan on Sep 23, 2012
Copyright:Attribution Non-commercial

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09/23/2012

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