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2012 NABJ Broadcast Diversity Census

2012 NABJ Broadcast Diversity Census

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2012NABJDiversityCensus
 AnexaminationofTelevisionNewsroomManagement

2012
ByBobButlerNationalAssociationofBlackJournalists
 
 PREFACE 
Five years ago, in the absence of any information, NABJ set out to research and report the true state of newsroom management diversity. The result was the
Television Newsroom Management Diversity Census.
Many have now come to depend on this important document to determine the true health and viability of diversity within today’s newsrooms. The report is not only for the public and those who work in the industry, but also corporations and employers who are charged with assessing the realities of these circumstances.The 2012 Television Newsroom Management Diversity Census is comprised of two reports. The first reportstudies the diversity of news managers at 295 stations owned by different 19 companies. There are more than700 such stations nationwide and it is our intent to eventually document every television newsroom in thecountry.The second report examines the diversity of newsroom managers and executives at broadcast andcable news networks. Unlike the local station, which broadcast to their respective markets, the networks provide news to the entire country.You may notice that ABC, CBS, Fox and NBC are mentioned in both reports. These networks own 51stations that were included in the stations report. The information within the local station report is not includednor factored into the national news networks report.The demographic data retrieved is inspired by Section 257 of the amended Communications Act of 1934, which requires the FCC to “identify and eliminate, through regulatory action, market entry barriers for entrepreneurs and other small businesses in the provision and ownership of telecommunications andinformation services.” NABJ is the only source in the country that collects employment census data, which is acritical component in determining if those barriers exist.Several news stations and networks cooperated extensively in providing this information and use thisreport as an important assessment tool within their corporate diversity initiatives.These findings are relevant as they point directly the absence of diversity, which is indicative to hownewsroom management makes critical decisions in regards to fair news coverage. A prime example of thislapse is Chicago television station WBBM’s decision to edit a 4-year-old’s reaction to recent gun violence inhis community. The news broadcast showed the young boy stating that when he grows up he’s “going to haveme a gun,” which suggested the child desired to enter a life of crime.It was later revealed that that the child wanted to become a police officer, thus the reason for wantingthe gun. However, the station left that part of the response out. After much backlash, the station admitted theerror and ensured that “corrective steps” would be made. NABJ would like to thank Bob Butler, Kathy Times, and their teammates for leading the charge andhelping to compile, synthesize and assemble this research for the education of our industry and the public.I would strongly encourage Congress to compel the FCC to collect the data, as originally mandated inSection 257.In closing, I would ask station and network owners to consider this report as an invaluable tool toexamine the status of diversity in your newsrooms.Maurice Foster Executive Director 
 
2012NABJDiversityCensus
 An Examination of Television Newsroom Management
by Bob Butler Edited and produced by Phillipa Mould 
©Copyright,2012NationalAssociationofBlackJournalists
PRESIDENT,
GregoryLee
 VICEPRESIDENT–BROADCAST,
BobButler
 VICEPRESIDENT–PRINT,
ErrinHaines
SECRETARY,
LisaD.Cox
TREASURER,.
KeithReed
PARLIAMENTARIAN,
CindyGeorge
EXECUTIVEDIRECTOR,
MauriceFoster
1100KnightHall,Suite3100,CollegePark,MD20742

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Mujahid AbdulBari added this note
Congratulations on the breadth and depth of your presentations. As I consider the counted 'Comments' to articles offered, I wonder what will attract the next cohort of reader commenters, online, to benefit from the offerings. Are the READERS of the Association's Members, around the nation, pointed to the Wealth of info on your Website? I find the potential of your information fascinating! MJ Ab
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