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Asian Paints Supply Chain Management

Asian Paints Supply Chain Management

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Published by Praveen Sharma

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Published by: Praveen Sharma on Sep 24, 2012
Copyright:Attribution Non-commercial


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Asian Paints
Asian Paints
is India's largest paint company and Asia's third largest paintcompany, with a turnover of Rs 96.32 billion. The group has an enviablereputation in the corporate world for professionalism, fast track growth, andbuilding shareholder equity. Asian Paints operates in 17 countries and has24 paint manufacturing facilities in the world servicing consumers in over 65countries. Besides Asian Paints, the group operates around the worldthrough its subsidiaries Berger International Limited, Apco Coatings, SCIBPaints and Taubmans.Forbes Global magazine USA ranked Asian Paints among the 200 Best SmallCompanies in the World for 2002 and 2003 and presented the 'Best under aBillion' award, to the company. Asian Paints is the only paint company in theworld to receive this recognition. Forbes has also ranked Asian Paints amongthe Best under a Billion companies in Asia In 2005, 06 and 07,The company has come a long way since its small beginnings in 1942. Fourfriends who were willing to take on the world's biggest, most famous paintcompanies operating in India at that time set it up as a partnership firm.Over the course of 25 years Asian Paints became a corporate force andIndia's leading paints company. Driven by its strong consumer-focus andinnovative spirit, the company has been the market leader in paints since1968. Today it is double the size of any other paint company in India. AsianPaints manufactures a wide range of paints for Decorative and Industrialuse.In Decorative paints, Asian Paints is present in all the four segments v.i.zInterior Wall Finishes, Exterior Wall Finishes, Enamels and Wood Finishes. Italso introduced many innovative concepts in the Indian paint industry likeColour Worlds (Dealer Tinting Systems), Home Solutions (painting solutionsService), Kids World (painting solutions for kid's room), Colour Next(Prediction of Colour Trends through in-depth research) and Royale PlaySpecial Effect Paints, just to name a few.
 Asian Paints has always been ahead when it comes to providing consumerexperience. It has set up a Signature Store in Mumbai & Delhi in India,where consumers are educated on colours and how it can change theirhomes.Vertical integration has seen it diversify into products such as PhthalicAnhydride and Pentaerythritol, which are used in the paint manufacturingprocess. Asian Paints also operates through APPG (50:50 JV between AsianPaints and PPG Inc, USA, one of the largest automotive coatingsmanufacturer in the world) to service the increasing requirements of theIndian automotive coatings market. Another 50:50 JV with PPG has beenproposed which will service the protective, industrial powder, industrialcontainers and light industrial coatings markets
International Presence:-
Today the Asian Paints group operates in 17 countries across the world. Ithas manufacturing facilities in each of these countries and is the largestpaint company in eleven countries. The group operates in five regions acrossthe world viz. South Asia, South East Asia, South Pacific, Middle East andCaribbean region through the five corporate brands viz. Asian Paints, BergerInternational, SCIB Paints, Apco Coatings and Taubmans. The Groupoperates as:
Asian Paints
in South Asia (India, Bangladesh, Nepal and Sri Lanka)SCIB Paints in Egypt
in South East Asia (Singapore), Middle East (UAE, Bahrain andOman), Caribbean (Jamaica, Barbados, Trinidad & Tobago)
Apco Coatings
in South Pacific (Fiji, Tonga, Solomon Islands and Vanuatu)
in South Pacific (Fiji and Samoa)
The company has a dedicated Group R&D Centre in India and has been oneof the pioneering companies in India for effectively harnessing InformationTechnology solutions to maximize efficiency in operations.
Asian Paints aims to become one of the top five Decorative coatingscompanies world-wide by leveraging its expertise in the higher growthemerging markets. Simultaneously, the company intends to build long termvalue in the Industrial coatings business through alliances with establishedglobal partners.Today Asian Paints-
Asian Paints becomes the 10th largest decorative paint company in theworld
Asian Paints is more than twice the size of its nearest competitor
It is one of the most admired companies in India
Present in 22 countries with 27 manufacturing locations, over 2500SKU's, Integrated SAP - ERP & i2 - SCM solution
Rated Best Employer by BT-Hewitt survey, 2000 Bluest of the bluechips by Hindu Business Line; Most admired company to work for byET-BT survey, 2000
On the recommendations of Booz, Allen and Hamilton, Asian Paintsrestructured itself into Growth, Decorative and International businessunits and adopted SCM and ERP technology
Asian Paints aims to become the 5th largest decorative paint companyin the world

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