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Market Research Dummy

Market Research Dummy

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Published by Debasish Padhy

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Published by: Debasish Padhy on Sep 24, 2012
Copyright:Attribution Non-commercial

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02/04/2014

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 Dummy Report
 
 
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PREFACE
 
Alongside a host of Indian
rotis 
, western breads have found their place on the Calcuttatable in a big way. The ubiquitious
pau roti 
, which today is standard breakfast fare andessential for the common sandwich, was an European introduction in the early 19thcentury which entered through the French and Portugese settlers in Bengal.
Paw 
is thePortugese word for bread and this, in all likelihood, is the origin of
pau 
. But one schoolof thought maintains that the term is derived from the earlier practice of kneading largequantities of bread dough with the feet
(pau)
.
 
It is estimated that the size of the national bread market is Rs.1300 crores. Anindependent study conducted conducted in 1996 for the Ministry of Food Processingfound that the bakery business in India would grow only at the rate of 5% per year.
 
INTRODUCTION
 
Pringle Agrotec has a ready infrastructure to manufacture Atta at its manufacturing plantin Narsinghganj (West Bengal). The company by itself nor any of the Group companieshave any consumer marketing experience. Pringle Agrotec, as part of an aggressivediversification plan felt that marketing of branded Bread would boost up the profitabilityof its operations and pave the way for launching other fast moving consumer goodespecially in the food sector viz. packed and branded Atta, Maida and Suji to start with.
 
A detailed Market Survey was therefore commissioned by them to satisfy certainqueries / objectives as listed in subsequent pages.

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