Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Market Research Dummy

Market Research Dummy

Ratings: (0)|Views: 6 |Likes:
Published by Debasish Padhy

More info:

Published by: Debasish Padhy on Sep 24, 2012
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less





 Dummy Report
Alongside a host of Indian
, western breads have found their place on the Calcuttatable in a big way. The ubiquitious
pau roti 
, which today is standard breakfast fare andessential for the common sandwich, was an European introduction in the early 19thcentury which entered through the French and Portugese settlers in Bengal.
is thePortugese word for bread and this, in all likelihood, is the origin of
. But one schoolof thought maintains that the term is derived from the earlier practice of kneading largequantities of bread dough with the feet
It is estimated that the size of the national bread market is Rs.1300 crores. Anindependent study conducted conducted in 1996 for the Ministry of Food Processingfound that the bakery business in India would grow only at the rate of 5% per year.
Pringle Agrotec has a ready infrastructure to manufacture Atta at its manufacturing plantin Narsinghganj (West Bengal). The company by itself nor any of the Group companieshave any consumer marketing experience. Pringle Agrotec, as part of an aggressivediversification plan felt that marketing of branded Bread would boost up the profitabilityof its operations and pave the way for launching other fast moving consumer goodespecially in the food sector viz. packed and branded Atta, Maida and Suji to start with.
A detailed Market Survey was therefore commissioned by them to satisfy certainqueries / objectives as listed in subsequent pages.

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->