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- Définition
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Product Levels
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Classification
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Product Mix-
Product
 
 
DEFINITION :
Product:
 
“An offering that can satisfy a need or want.”
 
Goods; Services; Experiences; Events; Persons; Places;Properties; Organizations; Information; Ideas.
 
Benefits Associated With theProduct
 
CoreBenefitsTangibleBenefits AugmentedBenefits
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